Are you interested in social media outreach? Then you might want to make sure your content is accessible to as many people as possible. We’re going to discuss a few ways you can do this.
WCAG: The Web Content Accessibility Guidelines can be found here, WCAG 2 Overview. This is the current standard we at the Help Desk use when writing up our own social media content and it’s one we recommend.
Hyperlinks
If you want to link to something on Facebook, you have to past the full link, at which point a clickable image link will appear. Make sure there are no other forms of media on the post (i.e., graphics, polls, etc.), delete the actual link you pasted in, and make sure that the clickable image link at the bottom is still there (it should be). Now you’re ready to post. Unfortunately, Facebook does not support simplified hyperlinks (trust us, we’ve tried).
Twitter behaves similarly, but instead of deleting the initial link, you just leave the link there in its entirety and Twitter will automatically remove it upon posting while maintaining the blip. And just like Facebook, be sure to clear out any other non-text media attached to the post to ensure the clickable image link remains. Also, if your link is not accessible to viewers, a clickable image link will not appear. Is this the least obvious way to do it? Yes.
Alt Text and Captions
If you can, you’ll want to add alt text or captions to graphics. This can be difficult depending on the format of your social media platform.
For example, Facebook/Meta only allows for alt text and captions when using the Meta Business Planner. Instagram only allows for alt text and captions if you own a professional account.
Twitter posts are easy enough to add alt text to to a graphic just by selecting the “edit” option on a post’s image and then selecting “alt” above said image and entering the text you think best summarizes the image.
TL;DR
Check out the WCAG guidelines linked above for some handy tips and tricks to making your content more accessible. It can be difficult navigating the UI of some social media accounts, so be sure to poke around and do some research.