As part of a series of alumni career profiles, Krystyna Serhijchuk, an English major and department intern, interviewed Brad Petersen, Director of Communications and Marketing at the College of LAS, who obtained his BA in English at Illinois in 1998.
What does your position as Director of Communications and Marketing at LAS entail?
One of the aspects of my position I enjoy most is that it has many different components. My day can involve anything from working with the media on a story, preparing a speech for our dean, promoting an alumni event, working with my team on our magazine or newsletters, or assisting with student recruitment work.
LAS is a huge college, so I have the opportunity to work with faculty and staff from units as diverse as Chemistry and Slavic Studies. It’s really a joy to have so much variety in my day.
I can most succinctly sum up my job as being responsible for communicating about our college to prospective students, current students, faculty and staff, and alumni.
What do you enjoy about it?