Congratulations to the Master of Science in Advertising students who received the Earl M. Cummings Advertising Education Research Awards!

1st place, Arreazola, Catherine, “Investigating the Current Ethical Climate and Current Knowledge of Ethical Leadership Theories Within the Advertising Industry.”

1st place, Fukada, Masashi, “The Interpersonal Processing of Brand Anthropomorphism using the Elaboration Likelihood Model.”

2nd place, Baptiste, Paris, “Black-white Mixed-race Consumers’ Perceptions of Ethnic Identity and Implications for Influencer Marketing”

2nd place, Huang, Joyce, “Investigating the Impact of Entertainment on Interactive Narrative for HPV Vaccination Promotion Among College Students.”

2nd place, Lee, Yujin, “The Impact of AI Influencer Expertise on Consumer Purchase Intention and Attitude: The Role of Perceived Congruency with Product Type.”

2nd place, Du, Xinle, “Impact of customer’s cultural dimension on attitudes toward mobile advertising and advertising avoidance: a study based on Chinese and US market.”

These academic research awards are given to students who demonstrate great promise in research. All 1st year M.S. students submitted unique research proposals centered around their growing interests in the advertising field. An award committee, comprising of three research faculty members, diligently reviewed all these proposals and after careful consideration, the committee reached a consensus on this year’s winners.