The Sandage Department of Advertising typically admits about 20-25 M.S. students each year. These students come from a variety of undergraduate degree programs and from places all over the world. Students are not required to have an undergraduate degree in advertising, though some background courses may be required before entering the program or taken concurrently during the first semester, such as introductory courses in advertising and statistics.

Students with an undergraduate degree in advertising can usually earn the M.S. degree in 12-18 months if they take a full course of study.