History
Advertising education was founded here at the University of Illinois in 1959, by Charles H. Sandage, the father of advertising education. His vision of educating the future of the industry was grounded in theoretical and foundational courses emphasizing the “why of advertising”—not just the “how.
Today, we uphold “the Sandage Way.” Our courses provide the theoretical, research, and strategic decision-making skills essential for any career in advertising or advanced degree program. Unlike other programs, ours allows for flexibility of specialized interest through electives within and outside the department.
We offer small classes, where you will engage in discussions with your colleagues and professors and make connections that will last a lifetime.
Summary of Program
The Master’s of Science in Advertising is a unique program that approaches advertising from a holistic viewpoint: our interdisciplinary curriculum exposes students from a wide variety of backgrounds to the past, present, and future of advertising. As an M.S. (as opposed to M.A.) in Advertising with STEM designation (expected to start in 2024-2025), our program is one rooted in research and critical thinking. All students will have the opportunity to be exposed to what advertising research looks like from faculty who lead their respective areas and develop/explore their own research interests.
Cohorts are typically anywhere from 12 to 20 students (varies by year) and most students stay anywhere from 3 to 5 semesters to finish up their studies. Students typically enroll in 4 to 5 classes per semester. From there, the possibilities are endless. The M.S. in Advertising alumni tree branches out to all corners of the advertising world. With the customizable nature of our curriculum, our alumni have gone on to be professors, creatives, executives, researchers, strategists, designers, and more!