Our Master’s of Science in Advertising program involves a comprehensive advertising experience, exposing students to a vast variety of faculty research, advertising theories, and many opportunities for students to explore their own research interests.

All students will culminate their experience in the M.S. program with either a professional project or a thesis. Each involve developing one’s own research topic and carrying out an independent research study. All students will take core advertising courses and electives in their first two semester; project-track and thesis-track students start to diverge in their second year.

Project

36+ Credits

18 Core ADV Credits
6 Project Research Credits
12+ Elective Credits

3-4 Semesters

Application

Requres Research Proposal
Complete Research Study
Qualitative or quantitative
Focus on current and industry topics & applicable results

No Defense Required

Only approval by project supervising professor (ADV 598 Needed)

Industry

Thesis

36+ Credits

18 Core ADV Credits
6 Project Research Credits
12+ Elective Credits

4+ Semesters

Theoretical

Requres Research Proposal
Complete Research Study
Qualitative or quantitative
Focus on theoretical understanding of ad phenomenon

Thesis Defense

Must defend thesis in front of a panel of 3 faculty members

Ph.D. or Academia