I. Introduction
Small business owners often take out an advertisement in a local
paper or, more in line with the times, advertise on a website. The
advertisement, however, can sometimes create liability for the business
owner if the ad is found to be deceptive. [1] This article will
discuss the different sources of the law regarding deceptive
advertising and then generally describe what makes an advertisement
deceptive. It will then explore the trends and adaptation of the law
regarding web logs and advertising. In conclusion, this article will
present considerations that a small business owner should take into
account when deciding to post an advertisement.
II. Sources of Deceptive Advertisement Regulation
Laws regulating deceptive advertising exist at both the state and
federal levels. Modern advertisement law was shaped in the early
twentieth century with the intention of encouraging the dissemination
of truthful information and sanctioning the spread of false