We talked to Heather Gernez, Publicity Manager at the University of Illinois Press, about her experience of working at a press and the challenges she faced before starting her career as Publicity Manager. We also asked her for some suggestions for our undergraduates who want to pursue a career in the field Heather is now. This is what she said:
What is your current job? What challenges did you face to get there?
I’m currently the publicity manager at the University of Illinois Press. My primary responsibilities include sending books out to reviewers, setting up interviews and events for authors, and managing the press’s social media accounts.
I first started working for the press as student worker in the marketing department in my junior year of college. I had been working at Barnes and Noble as a bookseller since high school and knew I wanted to pursue a career in publishing. After college, I continued working at Barnes and Noble, and also began working at the UIUC library in Collection Management Services as an academic hourly. I applied to so many jobs in publishing during this time, mainly editorial positions, which is what I thought I wanted to pursue, but never had any luck. Looking back now, I think if I had been applying to jobs in publicity I would have been a lot more successful based on my previous experience. The work I did for my predecessor during my time as a student worker at UIP was definitely my favorite, but somehow I never made the connection that I should pursue publicity work! I did actually interview for an assistant acquisition editor position at the press, but didn’t end up getting it. A fact I am grateful for now, as I know it’s not the right type of work for me.