Human-centered design is a new up and coming scene in which designers put into the account of the target user and design around that basis. In order to successfully produce a new product, one has to be able to identify the problem and the user to identify the situation at hand and then solve it utilizing creative problem-solving techniques. This week the student organization Design for America taught the design process that was developed at Northwestern University and they were teaching us the process in a condensed version with a case study on senior citizens. Our team identified Alzheimer patients and their forgetfulness and developed the How Can We statement as “How can we help Alzheimer patients at home to remember daily tasks and belongings.” Our design was a bracelet that is connected to your phone and has sensors on other everyday objects so if the distance between the two sensors grows, then the bracelet would vibrate and notify you. One can also send push notifications as reminders such as caregivers to remind about medicine and the bracelet would vibrate and also get notifications on a phone.
Designing with the end users in mind allows one to identify all of the possible facets that ultimately allows the innovators to tweak and make the product or service into an even better prototype. Indra Nooyi, the CEO of PepsiCo, has said that she utilizes design thinking in nearly every aspect of the company’s decisions now. The user experience of a product is reexamined from the trends in women’s snacking to how she, as a mother, would view her own products on a shelf. PepsiCo has taken an initiative to curate a more robust portfolio and a more health-conscious focus as well while keeping the customers in mind. This type of forwarding design thinking has led to their steady growth versus their competitors.
Empathy with users allows a company to be able to refine their processes and products. The design-centric culture that the Harvard Business Review cites is a new movement that large organizations are utilizing to analyze complex problems and that is exactly how companies are developing new business strategies along with product innovations. Companies like GE and IBM have adopted such tactics and have noted how business strategies differ little from defining user experiences. The movement towards integrating design thinking into every aspect of companies means that it is a valuable skill to have and to be able to master. In order to continue to be innovative, there has to be constant change and to be adaptive to the changing culture of society nowadays. I believe that design thinking will empower companies and now will empower us, as students as well.
https://hbr.org/2015/09/how-indra-nooyi-turned-design-thinking-into-strategy
https://hbr.org/2015/09/design-thinking-comes-of-age