Weather Metrics

Often times, the WCIA Facebook account will share updates from their meteorologist’s pages:

sharing photo

At other times, it will redirect to a meteorologist’s Facebook page by cross promoting:

cross promoting

Each meteorologist has a substantial following on both Facebook and Twitter:

Derick Fabert

fabert likes

fabert twitter

 

Lisa Meadows

meadows likes

meadows twitter

 

Mike Taylor

mike taylor likes

taylor twitter

 

Though the station’s Twitter is not updated regularly, it  has a separate Twitter account solely for weather. This page is updated on a regular basis and has a substantial following:

wcia twitter weather

Chief meteorologist Derick Fabert and his team not only utilize social media management systems like Hootsuite, but also use weather management systems like Weather Fusion along with web tools like ReadyWarn in order to produce updates.