| WCIA | News-Gazette | WILL |
|---|---|---|
| -uses social media management system in weather dept | -does not use social media management system | -uses social media management system for Twitter |
| -Twitter handles are mandatory for reporters & anchors, FB pages are optional | -does not require Twitter or FB accounts | -does not require Twitter or FB accounts |
| -uses Adobe analytics | -uses Google Analytics | -uses Google Analytics |
| -has interns | -does not have interns | -has some interns, but in the process of becoming more accessible for students to get involved |
| -in process of fine tuning weather mobile app | -has an eEdition optimized for tablet and mobile, but can only be accessed through paid subscriber log-in | -has mobile app for live & on demand streams of broadcasts |
| -content is free | -content is blocked by a paywall -users are allowed 8 free story views a month | -content is free |
| -posts to Facebook multiple times per day and engages with audience on regular basis | -Facebook updates are sporadic, though there is some audience engagement | -posts to Facebook multiple times per day |
| -many reporters use social media to find sources (crowd sourcing) or story ideas | -do not really emphasize social media as a tool in finding sources or ideas | -some reporters use social media for crowd sourcing more than others |
| -mix of veteran and younger contributors | -primarily veteran reporters | -veteran reporters with a couple younger contributors |
| -funded by advertisements | -funded by advertisements and paywall | -funded by grants, membership contributions & fundraising |