Though their following is not as large as WCIA or the News-Gazette, WILL has made an effort to be available on almost every social media platform in popular use today. Not only that, but they make an effort to post to these accounts regularly. They have also utilized Reddit in the past, and posted stories to relevant subreddits.
Their demographic however, skews towards the older set. Though they have a very widespread broadcast reach, this could be why their social media accounts do not have as large of a following.
WILL has 3,026 likes on Facebook
They have 2,605 followers on Twitter
With 263 subscribers on their YouTube channel
Their Instagram has 80 followers
While their Google+ account has 33 followers