In Tim Brown’s article of Design Thinking, IDEO defines design thinking as a method to focus on people’s behavior and solving people’s needs and desires. Design thinking has three main processes. One research consumer insight and figure out what customers want but don’t have. Two test your ideas by building prototypes and running experiments. Finally, bring the product to life making sure there are enough resources and strategies in place on distribution. I found the reading to be thought provoking because it touches on the how design was thought of in the past as a tool used later in the product development phase. By encompassing processes that are human centered, companies will be able to create products that are efficient and solve real-life problems.

From the class videos, design thinking is a set of guidelines. Finding solutions to wicked problems, where problem and solution are unclear. Similar to the reading, design thinking is described as user centered or finding out what the user needs. Desirability, viability, and feasibility, and responsibility are described as the four characteristics in design thinking. The two main takeaways I found were to empathize with others by placing yourself in their shoes, brainstorming all kinds of solutions, even if they seem impossible, and be willing to fail multiple times. In the Design for America workshop, we went through the ideation phase to the prototyping phase. I found the workshop to be a great introduction into design thinking.

Putting the idea of design thinking in real practice, Rotterdam Eye Hospital used the guidelines to solve their issue of an unwelcoming environment that included long dreary hallways. They redesigned the children’s wing adding artworks to create a welcoming environment. Children were sent animal print T-shirts before their scheduled appointment at the hospital, and their doctors would wear a T-shirt with the same print to establish closer connection. As part of design thinking, not all of the hospital’s idea were successful, and they were able to learn and build on them.

Another example of design thinking was combating sanitation issues in Cambodia and Vietnam. Jeff Chapin and his team observed villagers then designed sanitation systems that fit into the villagers’ everyday life. By using prototypes, they optimized which sanitation system worked best and discovered that kitchen sinks were the most important to the villagers because it prevents illness caused by food contamination. See more from the TEDtalk: https://vimeo.com/67542403