If you feel like Google Analytics is intimidating, here are some simple recipes to get you commonly requested types of information. There’s also the Google Explore Playbook for more recipes.
This section will contain some user stories in the form of “As a (role) I want to (do something) in order to (perceive this kind of information from GA)”.
- Button click patterns?
- How many mobile vs desktop users?
- Organizing navigation and paths?
- Where is my audience coming from?
- Which are the most popular news and articles?
- Which are the least popular pages in the site?
This is too advanced — where is the basics?
Learn more about Google Analytics (otherwise known as GA or GA4)