The scenario:
As a developer and designer, I want to know what percentage of users are using mobile versus desktop (focus on screen size) so I can ensure the pages are enabled for our users.
Requires:
Google Analytics 4 installed
Steps:
- Log into Google Analytics
- Go to Explore, choose Free Form
- Title your exploration name
- Choose a date range
- Add the following dimensions: Event name, Device category
- Add the following metrics: Total Users, Views
- Tab Settings:
- Technique: Free form
- Visualization: Table
- Segment Comparisons: none
- Rows: Event name
- Columns: Device category
- Values: Total Users, Views
- Filters: None
Considerations:
If you have internal filters, the information will be filtered out.
Total Users indicates the number of users that have seen the page.
Views indicate the number of individual page hits.
Events per session are used to give a general sense of engagement.
Further data exploration:
You can choose a row, right click and choose “View users“, and drill down to individual users to see where they went after this.
For the events, you want to look at “page_view” for your information, although you can look at other events for engagement or specific information.
You can add “Browser”, “Device”, “Operating System”, and “Screen resolution” as dimensions to further see what users are using.
Remember that when you change an existing report, you are changing it forever. Make a copy or use a new report if you want to explore.