Throughout the academic year, we host free monthly social media workshops; no registration is required.


How Illinois Reaches Students with Snapchat

Wednesday, Sept. 28
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Learn how to leverage Snapchat to connect with prospective and current students through the campus Snapchat account (@uofillinois), as well as best practices for creating Snapchat stories and geofilters.

A former journalist, Meaghan Downs (@writemegwrite) is the editorial associate for social media with the Office of Public Affairs, which means she creates content and brainstorms effective strategies for campus social media.  

With a background in editing and publishing, Laura Podeschi (@LauraLizzies) serves as the content manager within the Office of Communications for Enrollment Management. Laura’s responsible for strategizing and crafting content for print, email, social media, and the web in ways both simple and engaging.

Kalee Ackerman (@AckermanKalee) is the project manager for the Office of Communications for Enrollment Management. Overseeing big and small projects from conception to completion, she helps to keep everyone on task along the way (which can sometimes feel a little like herding cats).

Lessons Learned from Teaching Social Media Analytics

Thursday, Dec. 8
2-3 p.m.
126 LIS, 501 E. Daniel, Champaign
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After teaching an undergraduate course to mostly communication-focused majors (advertising, journalism, communication, etc.), I’ve learned many lessons as to what is seemingly most helpful for individuals who want to jump into text analytics yet do not have a computational background. I will share some of my lessons that I have learned and share some thoughts on what I would like to see on our campus for social media analytics moving forward.

Joseph Yun is the leader of social media analytics for Technology Services. He is also a PhD student in informatics at the Illinois Informatics Institute at the University of Illinois, and conducts research in the realm of computational advertising.