SPRING 2016 WORKSHOPS
Social Media Analytics for All
Friday, January 29, 2016
Joe Yun and Nick Vance will explain how you can use the campus social media listening service, Crimson Hexagon, to better understand your accounts, your audience, and the world. Oh, and you can use it for FREE!
Presenters:
Joseph Yun is the leader of social media analytics for Technology Services. He is also a PhD student in informatics at the Illinois Informatics Institute at the University of Illinois, and conducts research in the realm of computational advertising.
Nick Vance is a social media specialist for Technology Services focusing on social media analytics. He is also a graduate student in the Graduate School of Library and Information Science. Follow @npvance2.
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Game On: Develop More Effective Content by Playing Princeton University’s Social Media Strategy Game
Friday, February 26, 2016
2-3 p.m.
126 GSLIS, 501 E. Daniel, Champaign
How would you promote an event to parents if you only had writing skills and a staff of three student interns? Learn how to brainstorm effective social media strategy—given limitations of resources, skills, and audience—using a new hands-on game developed by social media strategists at Princeton University. From social media beginners to savvy experts, this game forces players to think creatively about the best ways to communicate with an audience when you only have a certain set of skills, strict deadlines, and/or restricted resources.
Presenter:
A former ink-stained newspaper editor, Meaghan Downs is now an editorial associate for social media for the Office of Public Affairs, which means she crafts communication strategies for digital and social media platforms. When she’s not attempting to conquer beginner Python, she tweets about social media content strategy and her ongoing quest to one day meet Ruth Bader Ginsburg at @writemegwrite.
> Email Meaghan at mgdowns@illinois.edu if you’d like to borrow a copy of the card deck.
Seeking Social Engagements: Strategies for Organic Responses
Wednesday, April 6, 2016
2-3 p.m.
126 GSLIS, 501 E. Daniel, Champaign
This workshop will discuss the overlap of social media and SEO, and briefly discuss how to build a cohesive inbound strategy that drives organic traffic across both search and social channels. Co-hosted by the University of Illinois Webmasters.
Presenter:
Nate Hartmann is the CEO and digital strategist for Yellow Box. He holds a master’s in advertising from the University of Illinois at Urbana-Champaign, having done research on social media return on investment. He continues to conduct research in the digital space through his work at Yellow Box, where he plans digital strategies for both private and public organizations. He’s currently an adjunct instructor in the Department of Advertising lecturing on public relations.
Does it Pay to Pay?
Friday, April 22, 2016
2-3 p.m.
126 GSLIS, 501 E. Daniel, Champaign
What’s the return on investment when you pay to promote on Facebook? Steve Wald will share insights from U of I Extension’s social media portfolio and recent experiments with paid promotion.
Presenter:
Steve Wald has been the communications director for University of Illinois Extension for the past two years. Follow him on Twitter @swald1.
4 Secrets to Digital Storytelling for Social Media Success
Monday, May 2, 2016
3-4 p.m.
126 GSLIS, 501 E. Daniel, Champaign
Want to become inspired as a “Social Media Storyteller” to share feel-good stories about University faculty and students? Founder and social media consultant with SMM International Christopher Wick will teach “4 Secrets to Digital Storytelling for Social Media Success” for communicators. Communicators know it’s no secret that social media marketing is the most powerful engagement-building and social-sharing tool. Christopher will provide a hands-on session of proven secrets to digital storytelling success with social media platforms for memorable faculty and student stories.
Presenter:
Christopher Wick is an award-winning speaker, #1 U.S. & internationally best-selling author on Amazon, and founder and social media consultant with SMM International in Houston, Texas, a “Fastest Growing Company” finalist. Follow him on Twitter at @christopher_m_w.
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FALL 2015 WORKSHOPS
Social Media Conference Follow-Up
Friday, September 25, 2015
A roundtable of presenters from this summer’s Social Media Conference will discuss a variety of topics that were suggested by conference attendees in a follow-up survey. We’re also interested in hearing what you’d like to see covered during the 2016 conference.
Panelists:
Meaghan Downs @writemegwrite (Public Affairs), Julia Nucci Kelly (Krannert Art Museum), Allison Vance @AllisonCVance (Public Affairs). Moderated by Holly Rushakoff @hollyrushakoff (College of Veterinary Medicine).
Lost in Translation: The Art of Communicating Science to the Masses
Thursday, October 29, 2015
How do you communicate complex science that not only impacts the state of Illinois, but the world? The Prairie Research Institute is home to the five state scientific surveys at the University of Illinois and has a wide scope of research and work. This presentation covers how we engage the media, University, and our constituents through social media while communicating complex ideas and research.
Presenter:
Angie Patton is a media coordinator for the Illinois State Archaeological Survey (ISAS)-Prairie Research Institute. For the past seven years she has handled everything from desktop publishing to video production. She manages social media for ISAS and is helping the Prairie Research Institute with their video and social media initiatives. Follow @prairieresinst or @ILStateArch.
Using Those with Social Media Expertise around You—STUDENTS!
Thursday, December 3, 2015
Media Career Services and the Technology Entrepreneur Center (an office on campus that has recently hired students) will partner up to discuss successfully hiring and using the expertise of College of Media students to help with social media, websites, etc. The conversation will center around two things:
1 – How to go about hiring students.
2 – How to utilize students after hiring them.
The goal of this presentation is to show offices that really don’t have the time or knowledge to manage such things on their own that there is a way to still be “in the game” with limited resources and to teach them how to be good managers of students while doing so.
Presenters:
Jessica Hogue serves as the first director of Career Services in the College of Media. Prior to becoming director in 2013, she was an assistant director at Business Career Services. She is an Illinois alumna with a B.S. in business administration and an M.S. in college student affairs from Eastern Illinois University. With an undergraduate emphasis in marketing, she also gained professional experience by working for more than four years at Paragon Marketing Group, a sports and entertainment marketing agency, in Niles, Ill. Follow @IllinoisMCS.
Ashley Hipsher is the marketing coordinator for the Technology Entrepreneur Center. She joined TEC in June 2015, and her responsibilities include providing marketing support to TEC faculty and staff through program marketing, evaluation, event planning, and coordination. Ashley plays a vital role in social media design, development and implementation of social media campaigns used to increase awareness of the Technology Entrepreneur Center and their programs and events both on and off campus. Ashley enjoys working with passionate students who are determined to turn their idea into something more—and the resources TEC can provide to turn their dream into a reality. Ashley graduated from Illinois State University in 2011 with a B.S. in public relations before working for Gill Athletics and First Busey Corporation in various marketing roles. Follow @TECenter.
> Download presentation
> Download Twitter Chat handout
> Download Division of Ownership handout
Visual Storytelling: Understanding Video and Social Media
Thursday, December 17, 2015
The use of video on social media has been on the rise and will only continue to grow in the coming years. We will look at why video has seen a spike in attention amongst users on social media and what we can learn from emerging platforms to implement better visual storytelling techniques as part of our social media strategies.
Presenter:
Carl Catedral is the co-founder of Adjacency, a creative agency based out of downtown Urbana, where he works on social media, video, and other fun creative things. When he’s not working, Carl likes to play soccer and watch Casey Neistat’s daily vlog. Follow @carlcatedral and @AdjacencyCo.