Keynote Speaker: Keith Hannon
Keith Hannon is the associate director for social media at Cornell University. He manages the Cornell alumni communities on Facebook, LinkedIn, Twitter, YouTube, Pinterest, and Instagram; an aggregate population of 80,000+ alumni. He was the chair and presenter at the CASE Social Media Conference 2014 and 2015. Keith has also presented at Academic Impressions’ Social Media Conference and is a blog writer for CASE and Evertrue.
His past life as an aspiring video artist has helped engage alumni via both livestreaming and YouTube videos. Most recently he has been breaking new ground experimenting with prospect research on the development and refinement of a process for prospect identification on social networks and implementing a crowdfunding platform that aims to attract previously unengaged donors.
Before Cornell, Hannon worked for Nickelodeon television and Six Degrees Games. Follow him @KeithHannon.
Tuesday, June 16 Program
1:30-2:45 p.m.
KEYNOTE ADDRESS
You’re Not the Only Game in Town: Developing Social Content that Engages and Moves the Needle
We’ve reached a point in higher education where everyone pretty much agrees social media should be part of your institution’s communications strategy. However, being ON social media and being ENGAGING on social media are two very different things. Your students and alumni are not on social media because YOU are there, YOU are on social media because THEY are there. Knowing this, we’ll discuss how to develop and execute a social content strategy that competes with the endless amount of content on the social web and engages you constituency in a way that aligns with your internal goals.
Presented by Keith Hannon, Cornell University
2:45-3 p.m.
Break
3-3:45 p.m.
Case Studies on Building Your Social Media Following
- Social Media Startup & Branding Tips: Presented by Chantelle Thompson, College of Medicine at Urbana-Champaign
- Increase Social Media Followers in 3 Easy Steps: Presented by Garrett Pauley, College of Business
- College of ACES’ Strategy to Win Campus’s Facebook Competition: Presented by Regan Emkes, College of ACES Communications and Marketing Intern
3:45-4:15 p.m.
“Is This Stupid?” A Case Study in Speaking Students’ Language
Presented by Meaghan Downs and Allison Vance, Public Affairs
4:15-5 p.m.
Social Media and Crisis Communication
Presented by Robin Kaler, Associate Chancellor for Public Affairs, and Pat Wade, University of Illinois Police Department
Wednesday, June 17 Program
1:30-2:30 p.m.
#ILLINOIS: Social Media and Opportunities for Higher Education
Presented by Meaghan Downs, Public Affairs, and Garrett Pauley, College of Business
2:30-3 p.m.
Analytics Breakdown: The 5 Ws of Your Stats
Presented by Matt Dewey, Office of the Vice Chancellor for Institutional Advancement, and Holly Rushakoff, College of Veterinary Medicine
3-3:15 p.m.
Break
3:15-4:45 p.m.
Social Media Case Studies
- Engaging with Future Illini: Presented by Kalee Ackerman and Laura Podeschi, Office of Communications for Enrollment Management
- The Art of Conversation: Using Social Media to Speak (and Listen): Presented by Julia Kelly, Krannert Art Museum
- Riffing on Social Media—ELLNORA | The Guitar Festival: Presented by Bridget Lee-Calfas, Krannert Center for the Performing Arts
- Designing and Sharing Strong Visual Content: Presented by August Schiess, Beckman Institute for Advanced Science and Technology
- #GirlsWithToys—Professor’s Hashtag Goes Viral: Presented by Kate Clancy, Assistant Professor of Anthropology
4:45-5 p.m.
Wrap-Up