About Ann Abbott: 

Ann Abbott is  Spanish language educator, who uses service learning so that her students actually experience the language, cultures and the course content.  She regularly teaches “Spanish in the Community,” “Business Spanish” and “Spanish & Entrepreneurship.”  Dr. Abbott’s work focuses on student learning outcomes as well as critical analysis of foreign language community service learning, social entrepreneurship, social media and languages for specific purposes.  (Contact)

Introduction of Ann Abbott by Chip Bruce:

About Professor Abbott’s classes.

Structure of the presentation 

• On Social Entrepreneurs
• Examples of entrepreneurs from Hispanic world
• Discussing: insecurity in Latin America,  emigration and involuntary emigration, applying for visa
• On Social Media Marketing
• Call to Action
• Examples of Calls to Action (from a Facebook page, Chicago Teaching Fellows,  Fundacion pies descalzos and Unicef Shakira & Gerard Piques World Baby Shower)
• Mindful Targeting
• Review of the Class

• Social Entrepreneurs

Social entrepreneurs are individuals with innovative solutions to society’s most pressing social problems. They are ambitious and persistent, tackling major social issues and offering new ideas for wide-scale change. (www.ashoka.org/) More on Social entrepreneurship here.

Rather than leaving societal needs to the government or business sectors, social entrepreneurs find what is not working and solve the problem by changing the system, spreading the solution, and persuading entire societies to move in different directions.

Social entrepreneurs often seem to be possessed by their ideas, committing their lives to changing the direction of their field. They are visionaries, but also realists, and are ultimately concerned with the practical implementation of their vision above all else.

Social entrepreneurs present user-friendly, understandable, and ethical ideas that engage widespread support in order to maximize the number of citizens that will stand up, seize their idea, and implement it. Leading social entrepreneurs are mass recruiters of local
changemakers— role models proving that citizens who channel their ideas into action can do almost anything. (www.ashoka.org/)

• Examples of social entrepreneurship from Ashoka fellows  from the Hispanic world

• On insecurity in Latin America

• On emigration

• Involuntary emigration

• Visa

Social media marketing 

• Call to action

Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as “Write Now,” “Call Now,” or (on Internet) “Click Here.” A retail advertisement or commercial without a call-to-action is considered incomplete and ineffective. (businessdictionary.com)

• Call to action on from a Facebook

•  Example from Chicago Teaching Fellows

• Examples from Fundacion pies descalzos and Unicef Shakira & Gerard Piques World Baby Shower

• Mindful targeting

• Review of the class

Further readings:

•  “Main Philanthropy Trends in Latin America”
•  “Leaders of Social & Political Change in Latin America”
•  “La filantropía ‘realmente existente’ en América Latina”[es]