☑ Use graphics in moderation.

Images can be an effective way to engage users, inform, and illustrate concepts but with all things, should be used strategically.

• Don’t use an image if the subject of the image is just text (for example, don’t use an image that says “About Us” because you want a special font).
• Don’t use animated graphics (unless the graphic is still by default and the motion can be triggered by the user).
• Use purely decorative images sparingly.
• Avoid clipart and generic stock photographs.

☑ Use appropriate image alt text.

• 125 characters or fewer.
• Follow WebAIM guidelines for image alt text.

☑ Use only images we have the right to use.

• Ideally, the image would have a creative commons license.
• Give attribution to the creator using the caption field.
• If creative commons, make sure you follow what the image’s license dictates.
• Use caption field to display copyright.

☑ Video and audio should provide text-based alternatives.

• Videos should include captions.
• Audio files should include transcripts or text equivalent.