As students return to campus and enrollment pressures mount you may want to note some seats in theses Advertising courses:
ADV 150: Introduction to Advertising (formerly ADV 300) Open to ALL students on campus
Introduction to the practice and profession of advertising. Course material covers various functional areas of advertising and integrated brand promotion, including account planning, creative, media, research, consumer behavior, sales promotion and interactive advertising. Topics also include how advertising relates to society in cultural, social, ethical and regulatory contexts. Open to all undergraduate majors.
ADV 390: Content Creation (formerly ADV 450) Open to students with sophomore-senior standing on campus
Explores theories of creativity; situates creativity and creative practices within the social structure of organizations that develop creative content; examines the relationship between creative strategy, creative concepts and creative executions; exposes students to the practice of creating content for traditional and non-traditional media vehicles.
Prerequisite: ADV 300.
ADV 393: Advertising and Society Open to students with sophomore-senior standing on campus
Provides a critical understanding of advertising’s role in modern society. Advertising will be studied as a cultural force and social institution. Its role will be examined in relation to communications, economics, and political and legal systems.
ADV 478: Psychology of Advertising Open to students with sophomore-senior standing on campus
Course is designed to familiarize students with theory and research at the intersection of advertising and psychology. Explores issues pertaining to advertising psychology, including: basic research methodology, the emergence of trends, attitudes and persuasion, human and brand personality, cross-cultural advertising, implicit consumer cognition, judgment and decision making, and others. Prerequisite: ADV 281, 481 or equivalent.
ADV 490: Media Entrepreneurship Open to students with sophomore-senior standing on campus
This course introduces students to the foundations of entrepreneurship and evolving business models for media. The course will be divided into three sections. In the first section, students are introduced to the foundation and context of entrepreneurship. The second section will cover the skills and practices necessary for new entrepreneurial ventures, as well as the processes of evaluating an idea, assessing the market, and implementing a new venture. In the third section, students will examine business case studies for both successful and unsuccessful media start-ups.
—-