A hyperlink can also act like a footnote and send the reader to someplace on your own page to learn about context. You can use it when your reader might appreciate more information or context, but you don’t want to interrupt the flow by adding a detour to provide the context. With a hyperlink (or a footnote on a paper portfolio) your readers can choose when or if they want to pursue that detour. For example, Tito’s reference to the horse and the goat.