Areas of Advertising
Our curriculum map breaks down into multicolored sections, each representing a different part of the advertising field. Discover what fits you! Click below or scroll down to explore these different areas at a high level, or jump back to the ADV course map or home page.
Discover what moves people.
Need to know “why?” Dive deep into specialized areas, gather and analyze data, and learn what makes people tick. As the foundation for strong strategy and successful campaigns, research blends psychology, sociology, economics and more.
If you’re…
- Inquisitive
- Tenacious
- Analytical
- Detail oriented
- A critical thinker
…then Research could be for you!
Job titles include:
- Research Director
- Market Analyst
- Data Analyst
- Intelligence
- Professor
Shape vision into action.
Strategy picks up where research leaves off – to uncover consumer insights, develop messaging, and spark creative work that is original and impactful. For those who want to think for a living, and to help brands make waves in their marketplace.
If you’re…
- Curious
- Good at problem solving
- Challenging status quo
- Proactive
- Comfortable with uncertainty
…then Strategy could be for you!
Job titles include:
- Strategist
- Account Planner
- Consumer Insights
- Brand Strategist
- Content Strategist
Bring big ideas to life.
Discover the inner workings behind creative processes in the advertising industry. Learn how to conduct Big Idea thinking and experience hands-on, portfolio-building projects. Be ready to challenge yourself and your creative abilities!
If you’re…
- Imaginative
- Open-minded
- Aesthetic
- Risk-taking
- Experimental
…then Creative could be for you!
Job titles include:
- Copywriter
- Art Director
- Designer
- Content Creator
- Creative Director
Communicate across the board.
Brands connect with people through many channels. Navigate different aspects of the evolving media landscape, from entertainment to entrepreneurship. Learn communication methods and cultural aspects, and hone your media literacy.
If you’re…
- A strong communicator
- Adaptable
- On top of trends
- Analytical
- Entrepreneurial
…then Media could be for you!
Job titles include:
- Media Planner
- Media Buyer
- Media Coordinator
- Media Analyst
- Content Marketing Manager
Connect to the future.
Rapid advancement comes with ample opportunities. Jump into a world of technology, data and unexplored experiences. Learn the latest in digital strategy, e-commerce, computational advertising and AI, and help to shape the future of our field.
If you’re…
- Innovative
- Excited by what’s new
- Tech savvy
- Iterative
- Data driven
…then Media could be for you!
Job titles include:
- Digital Marketing
- Digital Strategist
- Growth Marketing
- Digital Brand Manager
- SEO, UX/UI, e-commerce
Make your presence known.
What is social media? For some it’s about brand awareness, for others it’s about human connection. Whether you use it personally or professionally, our program helps build your personal brand for career opportunities and social influence. Earn a Social Media Certificate!
If you’re…
- A strong communicator
- Socially conscious
- Attuned to trends
- Experimental
- Empathetic
…then Social Media could be for you!
Job titles include:
- Social Media Manager
- Social Media Analyst
- Content Manager
- Influencer
- Community Manager
Manage reputations and relationships.
Public Relations is the professional maintenance of a brand’s public image – whether it’s an organization or an individual. Our program covers PR strategies, communications, writing, law, ethics and even sports. Check out a course or two, or take them all to earn a PR Minor!
If you’re…
- Relationship driven
- A strong communicator
- Investigative
- Influential
- Adaptable
…then Public Relations could be for you!
Job titles include:
- Public Relations Manager
- Communications Director
- PR Account Coordinator
- Publicist
- Promotions Manager
Pitch brands and yourself.
Sales is where persuasion gets personal. Learn about sales concepts, processes and techniques, and develop pitches, proposals, and recruiting tactics – all in the name of closing the deal. (Very relevant for aspiring account directors too.) Earn a Sales Certificate too!
If you’re…
- Empathetic
- Determined
- Confident
- Competitive
- A “people person”
…then Sales could be for you!
Job titles include:
- Sales Associate
- Sales Representative
- Media Sales
- Account Director
- Business Development
Plan, build, launch together.
Develop full, multimedia campaigns from the ground up. Produce real work for real clients, learn how to collaborate effectively, and push yourself from ideation through execution. See how it all comes together at the end, and collect some great war stories along the way.
If you’re…
- Hands-on
- Good at multitasking
- Communicative
- Focused under pressure
- Action oriented
…then Campaigns could be for you!
Job titles include:
- Account Director
- Project Manager
- Creative Director
- Producer
- Brand Manager