Welcome to Advertising at Illinois, home to some truly remarkable brands. It starts with you.
In our program, students discover how their personality and passions can shape a unique college experience and career path.
That’s why our curriculum is designed for customization: build a base with core courses, expand your horizons with electives. Make it your own.
Welcome to the Class of 2028!
We asked our current students if they had a message for those who were just accepted. Their message in a nutshell: you belong here!
ADV+YOU: a party for a new era
Each year we host a welcome back party for our Advertising community! Check out pics, video and more from ADV + YOU 2022 and 2023.
First in Advertising for so many reasons
Choose your own adventure with our versatile curriculum
Brand strategy. Creative design. Digital media. Sports marketing. Take a range of courses to explore options and build knowledge, then specialize in what you like best for in-depth expertise. Our tailored approach means no two students get the exact same experience.
Join the largest student advertising club in America
The American Advertising Federation (or AAF to its friends) is the world’s oldest and largest advertising society, and Illinois has the largest student chapter in the nation. Team up with other students to make real projects for real clients, and see what you’re made of along the way.
Connect with successful alumni and industry innovators
People who graduate from our program go on to lead agencies, conduct groundbreaking research, create Super Bowl ads, start new businesses. Then they come back to recruit and mentor the next wave of talent (that’s you). Our network is your network.
Learn directly from the leaders currently shaping our field
Our faculty includes world-renown researchers and award-winning teachers. They advance and expand the realms of brand communications, diversity in advertising, social media, health and wellness, psychology and more. Because being first isn’t just part of our history. It’s our mission.
Get hands on with exciting brands and experiential learning
We offer opportunities to work with real brands and the latest innovations. Like projects with campus partners such as the Hub for Brand Innovation and Advertising Technology and industry partners like Amazon Advertising, or playing around with VR and eye-tracking technology.
A great program for transfer students
Advertising is known as a “discovered major”…most of our students are transfers! If you’ve recently joined or are considering transferring from another program, check out these resources as well as application information and FAQs. To help you make the most of your experience while graduating on schedule.