• “Improving medical decision making and health promotion through culture-sensitive health communication – An agenda for science and practice” (with Betsch, C., Böhm, R., Airhihenbuwa, C.O., Butler, R., Chapman, G.B., et al.) Medical Decision Making, Vol. 36, No. 7, 811-833. 2016. doi: 10.1177/0272989X15600434

• “Do interviewer errors help explain the impact of question characteristics on respondent difficulties?” (with Holbrook, A., Johnson, T., Cho, Y., Chavez, N., Weiner, S.). Survey Practice, Vol. 9, No. 2, 2016.

• “Culture and consumer behavior: The role of horizontal and vertical cultural factors” (with Cho, H.). Current Opinion in Psychology, Vol. 8, 149-154. 2016 (Invited).

• “Culture moderates the relation between perceived stress, social support, and mental and physical health” (with Cho, Y., Johnson, T., Jiang, D, Holbrook, A., Stavrakantonaki, M.). Journal of Cross-Cultural Psychology, Vol 47, No. 7, 956-980. 2016. doi: 10.1177/0022022116656132
  

• “Stratification and segmentation: Social class in consumer behavior” (with Jiang, D., Cho, H.). Journal of Consumer Psychology, Vol. 26, No. 4, 583-593. 2016 (Invited).

• “Justice or Compassion? Cultural Differences in Power Norms Affect Consumer Satisfaction with Power-Holders” (with Torelli, C.J., Cho, Y., Johnson, T.P., Holbrook, A., and Weiner, S.). International Marketing Review, Vol. 32 Iss 3/4, 279-306, 2015. doi:10.1108/IMR-09-2013-0222

• “Female Hurricanes Are Deadlier Than Male Hurricanes” (with Jung, K.J., Viswanathan, M., Hilbe, J.). Proceedings of the National Academy of Sciences, vol. 111 no. 24, 8782-8787. June 17, 2014.   doi:10.1073/pnas.140278611

• “Preferences Don’t Have to Be Personal: Expanding Attitude Theorizing with a Cross-Cultural Perspective” (with Riemer, H., Koo, M., Markus, H. R.). Psychological Review, Vol. 121, No. 4, 619–648. 2014.

• “Response heaping in interviewer-administered surveys: A cognitive shortcut to satisfice?” (with Holbrook, A., Anand, S., Johnson, T., Cho, Y., Chavez, N., Weiner, S.). Public Opinion Quarterly, Vol. 78, No. 3, pp. 591–633. Fall, 2014.

• “You get what you pay for? Self-construal influences price-quality judgments” (with Ashok K. Lalwani). Journal of Consumer Research, Vol. 40, No. 2, August, 2013.    doi: 10.1086/670034

• “The relation between gender and cultural orientation and its implications for advertising” (with Lalwani, A.). In S. Okazaki (Ed.), Handbook of Research on International Advertising, Cheltenham, UK: Edward Elgar Publishers. Pp. 455-470.  2012. Table of Contents.

• “Horizontal and vertical cultural differences in the content of advertising appeals” (with T.P. Johnson, and J. Zhang). Journal of International Consumer Marketing, 2011.

• “The impact of power on information processing depends on cultural orientation” (with C. Torelli). Journal of Experimental Social Psychology, 47, 959-967. 2011.

• “Cross-cultural psychology of consumer behavior” (with M. Koo). In R.P. Bagozzi and A. Ruvio (Eds.), Consumer Behavior, a volume in the Wiley International Encyclopedia of Marketing. John Wiley & Sons. Pp. 125-133. 2011.

• “Impression Management in Survey Responding: Easier for Collectivists or Individualists?” (With H. Riemer). Journal of Consumer Psychology, 21 (2), 157-168. 2011.

• “Culture and response styles in survey research” (with T.P. Johnson and A. Holbrook). In D. Matsumoto and F. van de Vijver (Eds.) Cross-Cultural Research Methods in Psychology. Cambridge, UK: Cambridge University Press. Pp. 130-175. 2011.

• “Horizontal and vertical individualism and collectivism: Implications for understanding psychological processes” (with C. Torelli and H. Riemer). In M. Gelfand, C-y Chiu, and Y-y Hong (Eds.), Advances in Culture & Psychology, Volume 1. Oxford, UK:  Oxford University Press. Pp. 309-350. 2011.

• “Culture and concepts of power” (with C. Torelli ). Journal of Personality and Social Psychology, 99(4), 703-723. 2010.

• “Identity-based motivation: Constraints and opportunities in consumer research” (with C. Torelli and J. Wong). Journal of Consumer Psychology, 19(3), 261-266. 2009.

• “The effect of perceived message choice on persuasion” (with A. Schlosser). Journal of Consumer Psychology, 19(3), 290-301. 2009.

• “The ‘me’ I claim to be: Cultural self-construal elicits self-presentational goal pursuit” (with A. Lalwani). Journal of Personality and Social Psychology, 97(1), 88-102. 2009.

• “Can McDonald’s food ever be seen as healthful? Metacognitive experiences affect the perceived understanding of a brand” (with K. Lee). Journal of Marketing Research, XLVI (April), 222-233. 2009. Web appendix.

• “New directions in cross-cultural consumer psychology” (with A. Lee and C. Torelli). In M. Wänke (Ed.), The Social Psychology of Consumer Behavior, a volume in the series, Frontiers of Social Psychology (Series Editors: A.W. Kruglanski & J.P. Forgas). New York: Psychology Press. Pp.227-250. 2009.

• “Getting too personal: Reactance to highly personalized e-mail solicitations” (with T.B. White, D. Zahay, and H. Thorbjørnsen). Marketing Letters, 19, 39-50. 2008.

• “Cross-cultural consumer psychology” (with A. Lee, and T.P. Johnson). In C. Haugtvedt, P. Herr, and F. Kardes, (Eds.), Handbook of Consumer Psychology. New York: Psychology Press. Pp. 1103-1131. 2008.

• “The horizontal/vertical distinction in cross-cultural consumer research” (with A. Lalwani, J. Zhang, and C. Torelli). Journal of Consumer Psychology, 16(4), 325-342. 2006. Target Article for Research Dialogue, accompanied by commentaries from Jennifer Aaker, Joan Meyers-Levy, and Daphna Oyserman.

• “Reflections on the meaning and structure of the horizontal/vertical distinction” (with J. Zhang, C. Torelli, and A. Lalwani). Journal of Consumer Psychology, 16(4), 357-362. 2006. Invited response to commentaries.

• “The use of cues depends on goals: Store reputation affects product judgments when social identity goals are salient” (with Kyoungmi Lee). Journal of Consumer Psychology, 16(3), 260-271. 2006. 

• “What is the relation between cultural orientation and socially desirable responding?” (with A. Lalwani and T.P. Johnson). Journal of Personality and Social Psychology, 90(1), 165-178. 2006.

• “The relation between culture and response styles: Evidence from 19 countries” (with T.J. Johnson, P.  Kulesa, and Y.I.Cho). Journal of Cross-Cultural Psychology, 36(2), 264-277. 2005.

• “Exploring the role of memory for self-selected ad experiences: Are some advertising media better liked than others?”(with P. Vargas, and P. Lowrey). Psychology & Marketing, 21(12), 1011-1032. 2004.

• “Cultural values in advertisements to the Chinese X-generation: Promoting modernity and individualism.” (with J. Zhang). Journal of Advertising, 32(1), 23-33. 2003.

• “Anticipating Discussion about a Product:  Rehearsing What to Say Can Affect Your Judgments,” (with A. Schlosser). Journal of Consumer Research, 29(1), 101-115. 2002.

• “Horizontal and Vertical Individualism and Achievement Values:  A Multi-Method of Examination of Denmark and the U.S.,” (with M. R. Nelson). Journal of Cross-Cultural Psychology, 33(5), 439-458. 2002.

• “The Role of Attitude Functions in Persuasion and Social Judgment.” (with M. R. Nelson). In J. P. Dillard and M. Pfau (Eds.), The Persuasion Handbook: Theory and Practice. Thousand Oaks, CA: Sage. Pp. 137-153. 2002.

• “Response Latency Verification of Consumption Constellations: Implications for Advertising Strategy” (with T.M. Lowrey, B.G. Englis, and M.R. Solomon). Journal of Advertising, 30(1), 29-39. 2001.

• “Consumer Behavior,” (with M. Wänke). In A. Tesser and N. Schwarz (Eds.), Blackwell Handbook of Social Psychology, Volume 1:  Intraindividual Processes. Oxford, UK: Blackwell Publishers. Pp. 569-590. 2001.

• “On the Dynamic and Goal-Oriented Nature of (Candidate) Evaluations,” (with M. R. Nelson).  In J. Kuklinski (Ed.), Citizens and Politics:  Perspectives from Political Psychology, Cambridge, England: Cambridge University Press. Pp. 227-240. 2001.

• “Issues and New Directions in Global Consumer Psychology,” (with D. Maheswaran). Journal of Consumer Psychology, 9(2), 59-66. 2000.

• “Effects of an Approaching Group Discussion on Product Responses,”  (with A. Schlosser). Journal of Consumer Psychology, 8(4), 377-406.  1999.

• “Broadening the Conditions for Illusory Correlation Formation:  Implications for Judging Minority Groups,” (with D.M. Sanbonmatsu, S. Smittipatana, and S.S. Posavac). Basic and Applied Social Psychology, 21, 263-279. 1999.

• “Survey of Internet Users’ Attitudes Toward Internet Advertising,” (with A. Schlosser and A. Kanfer). Journal of Interactive Marketing, 13(3), 34-54.  1999.

• “The Social Identity Function in Person Perception:  Communicated Meanings of Product Preferences,” (with M. R. Nelson). In G. R. Maio and J. M. Olson (Eds.), Why We Evaluate: Function of Attitudes, Mahwah, N.J.: Erlbaum. Pp 37-57. 1999.

• “Public Attitudes Toward Advertising: More Favorable Than You Might Think” (with P. Lowrey and J. Haefner). Journal of Advertising Research, 38(4), 7-22. 1998.

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