Peer-reviewed Journal Articles
Pricing
Yoon, H., & Zou, S.S. (2023). An empirical investigation of the effects of entrance fees on national park visitors. Tourism Recreation Research. Link here. 50 free online copies.
Yoon, H., & Zou, S.S. (2023). An empirical comparison of vignette and virtual reality experiments in tourism research. Current Issues in Tourism. Link here. 50 free online copies.
Pitas, N., & Zou, S.S. (2023). Consumer confidence and recreation behavior: Willingness to buy and attitudes towards a proposed recreation user fee increase. Society and Natural Resources, 36(5), 41-66. Link here. 50 free online copies.
Zou, S.S., & Pitas, N. (2022). “Me” vs. “We”: Value-Oriented Fee Increase Justification Messaging in the Context of Resource-Intensive Public Recreation Facilities. Leisure Sciences. (DOI: https://doi.org/10.1080/01490400.2022.2036654). Link here. 50 free online copies
Zou, S.S., & Petrick, J.F. (2022). Testing the Effect of Price Framing on Non-residents’ Perceptions of Dual Pricing in State Parks: An Application of Prospect Theory. Leisure Sciences, 44(2), 161-182. (DOI: 10.1080/01490400.2018.1491353). Link here
Zou, S.S., & Petrick, J.F. (2021). Left-digit Effect in Tourists’ Price Evaluations: The Moderating Role of Price Level and Composite Price. Journal of Travel Research, 60(8), 1654-1666. (https://doi.org/10.1177/0047287520957418). Link here.
Zou, S.S. (2020). National park entrance fee increase: A conceptual framework. Journal of Sustainable Tourism, 28(12), 2099-2117. (DOI: 10.1080/09669582.2020.1791142). Link here
Conservation/Recreation Referendum and Public Funding
Zou, S.S., Pitas, N., Kerins, A., Wuellner, M.E., & Jaquet, I. (2023). Voting Yes for Funding Public Parks: The Effectiveness of Social Media Communication in a tax referendum campaign. Journal of Park and Recreation Administration, 41(1), 52-68. (DOI: https://doi.org/10.18666/JPRA-2022-11763). Link here.
Pitas, N., Kerins, A., Zou, S.S., & Jaquet, I. (2023). A case study of a successful park and recreation voter referendum. Journal of Park and Recreation Administration. (https://doi.org/10.18666/JPRA-2022-11555). Link here.
Liu, J., Zou, S.S., & Chen, J. (2023). Which Public Attraction Gets (and Gets More) Government Funding? The Effects of Internal and External Factors. Journal of Travel Research, 62(5), 1105-1120. (DOI: https://doi.org/10.1177/00472875221113885). Link here.
Zou, S.S., & Crompton, J.L. (2021). An Analysis of Two Data Sets for Measuring Expenditure Trends in ‘Mainline’ Local Public Park and Recreation Services. Journal of Park and Recreation Administration, 39(3), 20-36. (DOI: 10.18666/JPRA-2020-10018). Link here
Sustainable Tourism Development
Duignan, M., Zou, S.S., Park, J., Everett, S., Walsh, L., Page, S., Fyall, A., & Hansen, M. (2023). How do event zones influence visitor behavior and engagement with host destination? A Longitudinal Study of the Cambridge Half Marathon (2017-2020). Journal of Destination Marketing and Management. Link here.
Park, J., Yoon, H., Santos, C., & Zou, S.S. (2023). A thrid-person effect approach to understanding residents’ attitude towards casino development. Current Issues in Tourism. (https://doi.org/10.1080/13683500.2023.2196000). Link here. 50 free online copies
Park, J., Zou, S.S., & Soulard, J. (2023). Transforming rural communities through tourism development an examination of empowerment and disempowerment processes. Journal of Sustainable Tourism. (https://doi.org/10.1080/09669582.2023.2178446). Link here.
Soulard, J., Park, J. & Zou, S.S. (2023). Price in Transformation: A Rural Tourism Stakeholder View. Journal of Travel Research. (DOI: https://doi.org/10.1177/00472875221143487). Link here.
Consumer Behavior and Decision-Making
Stone, M.J., & Zou, S.S. (2023). Consumption Value in Food Tourism: The Effects on Purchase Involvement and Post-Travel Behaviors. Tourism Recreation Research. Link here. 50 free online copies
Tan, K.P., Zou, S.S., & Li, X. (2023). Implications of Electronic Word-of-Mouth on Hotel Profitability: An Investigation beyond Room Revenue. Asia Journal of Business Research, 13(1), 41-66. Link here
Chen, C.C., Zou, S.S., & Chen, M.H. (2022). The fear of being infected and fired: Examining the dual job stressors of hospitality employees during COVID-19. International Journal of Hospitality Management. (DOI: https://doi.org/10.1016/j.ijhm.2021.103131). Link here
Zou, S.S., & Migacz, S.J. (2022). Why Service Recovery Fails? Examining the Roles of Restaurant Type and Failure Severity in Double Deviation with Justice Theory. Cornell Hospitality Quarterly, 63(2), 169-181. Link here
Chen, C.C., Zou, S.S., & Petrick, J.F. (2021). Would you be more satisfied with your life if you travel more frequently? Tourism Analysis, 26(1), 57-63. (DOI:10.3727/108354220X16072200013427) Link here
Zou, S.S., Tan, K.P.S., Liu, H., Li, X., & Chen, Y. (2021). Mobile versus PC: Does Device Type Affect Survey Response Quality in Tourism Research? Current Issues in Tourism, 24(10), 1345-1357. (DOI: 10.1080/13683500.2020.1797645) Link here
Chen, C.C., Zou, S.S., & Gao, J. (2020). Towards the Recovery Mechanisms of Leisure Travel Experiences: Does the Length of Vacation Matter? Journal of Travel & Tourism Marketing, 37(5), 636-648. (DOI: 10.1080/10548408.2018.1525469). Link here
Chen, C.C., Zou, S.S., & Petrick, J.F. (2019). Is Traveling a Priority for you? A Comparative Study of American and Taiwanese Residents. Journal of Travel Research, 58(4):650-665. Link here
Zou, S.S., & Scott, D. (2018). Constraints to Serious Basketball Participation among Chinese American Women. Leisure Sciences, 40(5): 307-325. Link here
Migacz, S.J., Zou, S.S., & Petrick, J.F. (2018). The “Terminal” Effects of Service Failure on Airlines: Examining Service Recovery with Justice Theory. Journal of Travel Research, 57(1): 83-98. Link here
Zou, S.S., Migacz, J.S., & Petrick, J.F. (2017). Utilizing Critical Incident Technique to Examine Chinese Tourists’ Cruising Desires and Intentions. Tourism Analysis, 22(4): 577-582. Link here
Zou, S.S., & Petrick, J.F. (2017). Tapping the Chinese Market: An Examination of Images and Constraints towards Cruising and their Influences on Cruising Intention. Tourism Review International, 21(4): 347-364. Link here
Zou, S.S., & Petrick, J.F. (2016). Segmenting Chinese Tourists with Perceived Constraints. Tourism in Marine Environments, 11(2-3), 109-122. Link here
Whitepaper
Zou, S.S., Wu, L., Liu, H., Turner, R., & Li, X. (2019). Mobile Payments in Travel & Tourism: Unlocking the Potential. World Travel & Tourism Council. Link here
Book Chapters
Zou, S.S., & Li, X. (in press). The Present and Future of University Research Centers in Tourism & Hospitality Education: A U.S. Perspective. In World Tourism Alliance’s Report on International Tourism Education.
Petrick J. F., Zou, S. S., & Hung, K. (2017). Motivation and Constraints of Cruise Passengers: Why People Choose to Cruise or not to Cruise? In Dowling, R.K. and Weeden, C. (Eds.) Cruise Ship Tourism. (2nd ed.). CABI Pub.