Peer-reviewed Journal Articles
Pricing and User Fees in Park and Protected Areas
Rice, W. L., Phillips, K. E., Armatas, C. A., Pitas, N. A., Zou, S. S., & Fuesler, A. (2025). A systematic review of visitor preferences concerning recreation allocation. Socio-Ecological Practice Research. Link here.
Zou, S.S., Pitas, N., Cho, S.J., & Yoon, H. (2024). The Moderating Effect of Place Attachment on Visitors’ Trust and Support for Recreational Fee in National Parks. Journal of Environmental Psychology, 98, 102412. open access and link here
Zou, S.S., Moran, C., Pitas, N., & Stewart, W. (2024). The Role of Moral Philosophy in Shaping Visitors’ Fairness Perceptions of Recreation Fees: A Case Study of Indiana Dunes National Park in the U.S. Environmental Science and Policy, 154, 103682. open access and link here
Yoon, H., & Zou, S.S. (2023). An empirical investigation of the effects of entrance fees on national park visitors. Tourism Recreation Research, 50(1), 150-160. Link here. 50 free online copies.
Pitas, N., & Zou, S.S. (2023). Consumer confidence and recreation behavior: Willingness to buy and attitudes towards a proposed recreation user fee increase. Society and Natural Resources, 36(5), 41-66. Link here. 50 free online copies.
Zou, S.S., & Pitas, N. (2022). “Me” vs. “We”: Value-Oriented Fee Increase Justification Messaging in the Context of Resource-Intensive Public Recreation Facilities. Leisure Sciences. 46(5), 774-794. Link here. 50 free online copies
Zou, S.S., & Petrick, J.F. (2022). Testing the Effect of Price Framing on Non-residents’ Perceptions of Dual Pricing in State Parks: An Application of Prospect Theory. Leisure Sciences, 44(2), 161-182. Link here
Zou, S.S., & Petrick, J.F. (2021). Left-digit Effect in Tourists’ Price Evaluations: The Moderating Role of Price Level and Composite Price. Journal of Travel Research, 60(8), 1654-1666. Link here.
Zou, S.S. (2020). National park entrance fee increase: A conceptual framework. Journal of Sustainable Tourism, 28(12), 2099-2117. Link here
Conservation/Greenspace Referendum and Public Funding
Pitas, N., Zou, S.S., Jeong, W. (2025). Voting “Yes” for Community-Level Conservation: Cognitive Antecedents of Support for a Greenspace Ballot Initiative. Society & Natural Resources. Link here.
Pitas, N., Zou, S.S., & Mowen, A. (2024). Direct Democracy and Funding for Public Park and Recreation Services: Consumer Confidence and Support for Greenspace Ballot Initiatives. Leisure Sciences. Link here
Zou, S.S., Pitas, N., Kerins, A., Wuellner, M.E., & Jaquet, I. (2023). Voting Yes for Funding Public Parks: The Effectiveness of Social Media Communication in a tax referendum campaign. Journal of Park and Recreation Administration, 41(1), 52-68. Link here.
Pitas, N., Kerins, A., Zou, S.S., & Jaquet, I. (2023). A case study of a successful park and recreation voter referendum. Journal of Park and Recreation Administration. Link here.
Liu, J., Zou, S.S., & Chen, J. (2023). Which Public Attraction Gets (and Gets More) Government Funding? The Effects of Internal and External Factors. Journal of Travel Research, 62(5), 1105-1120. Link here.
Zou, S.S., & Crompton, J.L. (2021). An Analysis of Two Data Sets for Measuring Expenditure Trends in ‘Mainline’ Local Public Park and Recreation Services. Journal of Park and Recreation Administration, 39(3), 20-36. Link here
Sustainable Tourism Development
Endres, R., Endres, A. B., Guarino, J., Swanson, T., & Zou, S. (2024). Agritourism liability: why definition matters from a legal and risk management perspective. Current Issues in Tourism. Link here.
Soulard, J., Lundin, E., & Zou, S.S. (2024). Exploring inclusivity perceptions among residents: Insights from rural tourism destinations. Journal of Sustainable Tourism, 32(12), 2580-2602. Link here
Duignan, M., Zou, S.S., Park, J., Everett, S., Walsh, L., Page, S., Fyall, A., & Hansen, M. (2023). How do event zones influence visitor behavior and engagement with host destination? A Longitudinal Study of the Cambridge Half Marathon (2017-2020). Journal of Destination Marketing and Management. Link here.
Park, J., Yoon, H., Santos, C., & Zou, S.S. (2023). A thrid-person effect approach to understanding residents’ attitude towards casino development. Current Issues in Tourism. Link here. 50 free online copies
Park, J., Zou, S.S., & Soulard, J. (2023). Transforming rural communities through tourism development an examination of empowerment and disempowerment processes. Journal of Sustainable Tourism. Link here.
Soulard, J., Park, J. & Zou, S.S. (2023). Price in Transformation: A Rural Tourism Stakeholder View. Journal of Travel Research. Link here.
Consumer Behavior and Decision-Making
Pilgreen, D., Cho, S.J., Zou, S.S., & Viren, P. (2025). Overconfidence in climate change knowledge negatively impacts the knowledge-attitude-behavior relationship in climate-friendly travel decision-making. Consumer Behavior in Tourism and Hospitality, 20(1), 1-15. Link here.
Stone, M.J., & Zou, S.S. (2025). Consumption Value in Food Tourism: The Effects on Purchase Involvement and Post-Travel Behaviors. Tourism Recreation Research, 50(2), 214-228. Link here. 50 free online copies
Tan, K. P. S., & Zou, S. (2024). The Profitable Art of Managerial Responses to Online Reviews: A Justice-Based Investigation of Service Recovery and Firm-Level Operating Performance. Journal of Quality Assurance in Hospitality & Tourism. Link here.
Tan, K.P., Zou, S.S., & Li, X. (2023). Implications of Electronic Word-of-Mouth on Hotel Profitability: An Investigation beyond Room Revenue. Asia Journal of Business Research, 13(1), 41-66. Link here
Chen, C.C., Zou, S.S., & Chen, M.H. (2022). The fear of being infected and fired: Examining the dual job stressors of hospitality employees during COVID-19. International Journal of Hospitality Management. Link here
Zou, S.S., & Migacz, S.J. (2022). Why Service Recovery Fails? Examining the Roles of Restaurant Type and Failure Severity in Double Deviation with Justice Theory. Cornell Hospitality Quarterly, 63(2), 169-181. Link here
Chen, C.C., Zou, S.S., & Petrick, J.F. (2021). Would you be more satisfied with your life if you travel more frequently? Tourism Analysis, 26(1), 57-63. Link here
Chen, C.C., Zou, S.S., & Gao, J. (2020). Towards the Recovery Mechanisms of Leisure Travel Experiences: Does the Length of Vacation Matter? Journal of Travel & Tourism Marketing, 37(5), 636-648. Link here
Chen, C.C., Zou, S.S., & Petrick, J.F. (2019). Is Traveling a Priority for you? A Comparative Study of American and Taiwanese Residents. Journal of Travel Research, 58(4):650-665. Link here
Zou, S.S., & Scott, D. (2018). Constraints to Serious Basketball Participation among Chinese American Women. Leisure Sciences, 40(5): 307-325. Link here
Migacz, S.J., Zou, S.S., & Petrick, J.F. (2018). The “Terminal” Effects of Service Failure on Airlines: Examining Service Recovery with Justice Theory. Journal of Travel Research, 57(1): 83-98. Link here
Zou, S.S., Migacz, J.S., & Petrick, J.F. (2017). Utilizing Critical Incident Technique to Examine Chinese Tourists’ Cruising Desires and Intentions. Tourism Analysis, 22(4): 577-582. Link here
Zou, S.S., & Petrick, J.F. (2017). Tapping the Chinese Market: An Examination of Images and Constraints towards Cruising and their Influences on Cruising Intention. Tourism Review International, 21(4): 347-364. Link here
Zou, S.S., & Petrick, J.F. (2016). Segmenting Chinese Tourists with Perceived Constraints. Tourism in Marine Environments, 11(2-3), 109-122. Link here
Other
Sun, R., Chen, C. D., Chen, M. H., Wang, R., Ye, X., & Zou, S. S. (2025). The impact of meteorological factors on cruise operations. Transport Policy, 163, 232-246. Link here.
Yoon, H., & Zou, S.S. (2024). An empirical comparison of vignette and virtual reality experiments in tourism research. Current Issues in Tourism, 27(5), 689-695. Link here. 50 free online copies.
Zou, S.S., Tan, K.P.S., Liu, H., Li, X., & Chen, Y. (2021). Mobile versus PC: Does Device Type Affect Survey Response Quality in Tourism Research? Current Issues in Tourism, 24(10), 1345-1357. Link here
Whitepaper
Zou, S.S., Wu, L., Liu, H., Turner, R., & Li, X. (2019). Mobile Payments in Travel & Tourism: Unlocking the Potential. World Travel & Tourism Council. Link here
Book Chapters
Zou, S.S., & Li, X. (2022). The Present and Future of University Research Centers in Tourism & Hospitality Education: A U.S. Perspective. In World Tourism Alliance’s Report on International Tourism Education.
Petrick J. F., Zou, S. S., & Hung, K. (2017). Motivation and Constraints of Cruise Passengers: Why People Choose to Cruise or not to Cruise? In Dowling, R.K. and Weeden, C. (Eds.) Cruise Ship Tourism. (2nd ed.). CABI Pub.