Brand strategy. Creative design. Digital media. Sports marketing. Take a range of courses to explore options and build knowledge, then specialize in what you like best for in-depth expertise. Our tailored approach means no two students get the exact same experience.
Undergraduate Programs offered by Department of Advertising:
Advertising
Advertising (ADV), offers students the opportunity to learn and think about advertising as a way of modeling the mind, as a material reflection of social structure, as a fundamentally modern phenomenon, as an art form and even as a basis for community, by drawing on insights from psychology, sociology, history, literature, and anthropology. This program will thoroughly infuse the understanding of consumer behavior and message knowledge base and, therefore, provide a long-lasting education for students.
Computer Science & Advertising
Computer Science and Advertising is sponsored jointly by the Departments of Computer Science and Advertising. This is a program for students who plan to pursue careers in the advertising field with a technology focus. Cloud computing, the availability and ubiquity of data, and the rapid and pervasive adoption of mobile technology have created a paradigm shift in the advertising industry.
Public Relations Minor
The Public Relations (PR) minor is designed to provide undergraduate students with a foundational understanding of how public relations practitioners manage relationships between organizations and their stakeholders and manage the reputations of those organizations. Courses within the PR minor will help students develop skills in writing, research, strategic planning, relationship management, and crisis communication that can be applied in business, nonprofit, or government contexts.