Description: Google’s plugin for Google Analytics tracking and other Google integration features.
Creator’s site: Site Kit by Google
How to use:
To turn it on, visit your Dashboard -> Plugins -> Site Kit, activate it, and follow the prompts Google provides to connect your own Google Analytics account to your PIE website.
If you’d like a video tour of how to create a Google Analytics account, install and configure Site Kit, and connect them, the Spring 2024 “Getting Started with Google Analytics on WordPress” IT Pro Forum presentation will demonstrate the process.
Because how you use Site Kit depends on what you want to do with it, and SEO is a question much larger than a single page, campus best practices for naming and using analytics properties with Google Site Kit is documented in more detail at the campus Analytics website.
Additional Settings
Activating Site Kit and connecting it to your Google Analytics (or other Google services, e.g. Search Console, etc.) will enable the service, but it will not provide a WordPress dashboard view of this data for anyone except the WordPress administrator that installed it, unless they modify the optional, additional Site Kit Sharing Setting. These can be found on the Site Kit Dashboard (not, counterintuitively, the Site Kit “Settings” page) using the “Open Sharing Settings” button icon in the upper right corner of the Site Kit Dashboard.
In the “Dashboard Sharing & Permissions” window that opens, you can set the “Who Can View” permissions for any Google Product you’ve installed within Site Kit. To allow other logged in WordPress site users to view data from these services on the WordPress dashboard, you must set the “Who Can View” value to one of or a selection of the available options. In most cases, Administrators is a good match for most sites, but you may also want to extend viewing of this data to Editors or Author roles as well.
You may also choose to allow other Google Service Administrators (this is distinct from them being Administrators on the WordPress site) to modify the “Who can view” controls, but this is usually unnecessary.
Once you have finished making your view permission changes, click the “Apply” button in the lower-right corner of the Dashboard sharing & Permissions window.