Bean counting can be strategic and fun
This collection of planning pieces is intended to help people create a conversation about the why, what, and how of collecting and managing information about public engagement and other public-facing programs. Here is one possible outline of how they might be used.
1. Start by thinking about the two main questions: What do you wish you understood better about your programs? What do you wish others understood better about your programs?
2. Using the list of M&E functions, identify an initial wish list of what you would like to be able to do with program information
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- Why measure–how M&E can help
- Identify key evaluation questions and how you will use the information
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3. Consult broadly to develop a draft list of priorities, including essential functions as well as desirable ones
4. From this, craft an initial wish list of data and information needed, thinking about data categories and characteristics
5. Explore possible data sources. Have conversations with current and potential reporters to better understand the characteristics and coverage of current methods and the barriers to getting good data from potential ones.
6. Map your information on current and potential data sources to identified needs. Categorize along the easy/hard scale and think about the benefits in relation to the resources needed.
7. Revisit your list of priorities and your data collection list with a realistic eye. Finalize initial plan.
8. Start to implement collection of data on activities and inputs.
9. Develop system to follow up with programs on evaluation/outcome efforts and results
