#AD or #Deception: How the FTC’s Current Disclosure Framework Fails to Protect Consumers in an Algorithm-Driven Ecosystem

A Note by Arijeta Ajrulla

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For more than a decade, social media has consistently grown and expanded around the world. By 2028, the total number of social media users is expected to hit over 6.05 billion individuals. Social media users span all ages, with 56.4 million users ages 11-26, and 36.9 million users ages 59-77; numbers expected to grow. Social media platforms include but are not limited to Instagram, Facebook, Snapchat, X (Twitter), Youtube, and TikTok.