Aric Rindfleisch is Head of the Department of Business Administration, John M. Jones Professor of Marketing, and Executive Director of the Illinois MakerLab at the University of Illinois. He earned a PhD in marketing and sociology from the University of Wisconsin, an MBA from Cornell University and a BS in management from Central Connecticut State University.

Aric previously served as a faculty member at the University of Wisconsin, University of Arizona, Korea University, and Tilburg University. In addition to his academic experience, he also served as a marketing researcher, advertising executive, and an officer in the US Army. He has also worked as a consultant for both Caterpillar and the US State Department.

Aric’s research, which focuses on consumers and brands, interfirm relationships, and new product development has been published in several leading academic journals including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Operations Management, Strategic Management Journal, among others. His research has won numerous awards and has been cited by the Chicago Tribune, New York Times, and Huffington Post.

In addition to his research accomplishments, Aric is also an award-winning teacher and was named by Princeton Review as one of the Best 300 Professors in America. He has taught at all levels, ranging from undergraduates to doctoral students and has also developed two popular Coursera classes: Marketing in a Digital World and the 3D Printing Revolution.In 2013, Aric co-founded the Illinois MakerLab, the world’s first 3D printing lab in a business school. This innovative new venture has received national attention and press coverage from the Chicago Tribune and USA Today. The MakerLab has also formed strategic partnerships with a number of firms in the 3D printing industry, including Autodesk and Ultimaker, and has served as a model for other business schools around the world.

In 2013, Aric co-founded the Illinois MakerLab, the world’s first 3D printing lab in a business school. This innovative new venture has received national attention and press coverage from the Chicago Tribune and USA Today. The MakerLab has also formed strategic partnerships with a number of firms in the 3D printing industry, including Autodesk and Ultimaker, and has served as a model for other business schools around the world.