This week in class we had guest speakers from Design For America give a presentation on a way of thinking about design that helps create solutions to problems. I had never heard of this organization before but after listening to their presentation and seeing some of the projects that they have done I think they are a great organization. They have helped create a stuffed animal called Jerry that helps kids who have diabetes understand the lifestyle that they have to live and also worked with Fiat Chrysler Automobiles to create a steering wheel that helps drivers focus and transition to autonomous cars. This group really takes design to the next level and I wish I had heard of them a few years ago because I would have loved to be in.
For the workshop that we did in class, we were given a scenario in which we chose to help out Jess, a blind University of Texas student who feels disconnected from her peers and avoids football games, tailgates, and other large gatherings because of the disorder and unreliability of these types of events. My group then went through a series of steps in which we eventually created a How Can We statement that helped us focus to just helping Jess feel safer at a football game yet still involved with the student section. After brainstorming a variety of different ideas, we came up with a system of pads that could be installed on the floor of the stadium that had patterns that described each section of the stadium. For example, the end of each row of seats would have a specific pattern that would let Jess know she was about to enter or leave a row. There would also be patterns on stairs, doorways, bathrooms, and others that would help guide Jess around the stadium without having to have a guide. We were then given a bunch of different materials and we actually created a mockup of our concept. It was cool to see how this process helped us go from wanting to help someone to a physical representation of a product in about an hour or so.
https://www.youtube.com/watch?v=M66ZU2PCIcM
https://www.ideo.com/post/reimagining-the-shopping-cart
The process we went through in class reminded me of what IDEO does. They are a design firm that is very famous for using the same type of design thinking and have created countless innovations. Above is a video of IDEO redesigning the shopping cart and a link to their website that describes the shopping cart in detail.