Problem Identification: Key to every successful innovation

Walking into the MakerLab this week was definitely a change of “scenery” after being in other classrooms in BIF and Armory for the past few weeks. With that being said, it was wonderful to see all the 3-d printing, creativity, and innovation at work once again. Class started with a group activity consisting of idea formulation for our final projects and proposals in the class. As Olivia, Veronika, and I sat upstairs in BIF overlooking the atrium, Team Supra realized that the most crucial process in idea innovation and generation was problem identification.

 

As covered in class, the most successful projects, concepts, innovation, stem from effective problem identification. By efficiently identifying problems consumers struggle with on a daily basis, gaps in the market and consumer demand and need can be discovered. These gaps ultimately allow for the most successful prototypes and products to be catalyzed. With that being said, Team Supra mutually agreed that overflowing trash is a persistent common household problem. Trash is inevitably generated on a daily basis and an overall nuisance to any consumer. As trash causes terrible odor, occupies a significant amount of spaces, and can ruin the overall ambiance of a household, Team Supra identified a way to reduce waste frustration. Olivia, Veronika, and I laughed when we all mutually agree that there have been countless times when we take out the trash and realize that the trash bag isn’t fully utilized. Because of this, Team Supra formulated concepts that could catalyze the commercialization of an everyday consumer household affordable compactable trashcan that ensures consumers maximum utility of their trash bags. With such a solution, consumers not only enjoy economical benefits (money saved on trash bags) and household benefits (no odor leaking out of the top of the trashcan from and overflowing trashcan) but also strive towards creating a better environment with less trash bags wasted.

 

While it may have been a little pre-mature, we began brainstorming to solution this problem. When brainstorming potential prototypes to our idea, we came up with the following:

  1. A trash can that ultimately has a lid with compactable capabilities
  2. Special hooks that ensure full utilization of the trash bag
  3. Lids with holes allowing for personal trash compacting by hand

 

However, we realized how crucial it was to make the product accessible to the consumer. For instance, we were well aware that a compacting trashcan is no new innovation by any means. As a matter of fact, we have plenty of compacting trash cans here at the University of Illinois. The biggest issue we face in problem solution-ing is appealing to the consumer at the proper price point. The typical compacting trashcan currently exists at too high of a price point for an average household. If the price were brought down to a $40-50, consumers would find it cost-worthy to invest. Now with that being said, there are so many factors to consider going forward: product materials, product compactable capabilities, the physics behind everything, and so much more.

 

Nevertheless, this week’s class was certainly a fruitful experience. From idea generation to problem solutioning to above all problem identification, brainstorming was definitely a huge learning experience for team Supra. And I think my biggest take away from class this week was the following: From Professor Vishal himself, “when 3-d printing and problem solutioning it is always the most important to start from problem identification. Your chances of success are exponentially higher when you identify a problem and try to solve it as opposed to starting with solutions first.”

This entry was posted in Uncategorized by Ben Chin. Bookmark the permalink.

About Ben Chin

Hi! My name is Ben Chin and I am currently a senior studying Information Systems and Marketing at the University of Illinois. I have a huge passion for business analytics, business intelligence, AI, and will be doing technology consulting (like Veronika) full-time after graduation. Outside of that, I love sports especially basketball and I love working out and staying fit!

2 thoughts on “Problem Identification: Key to every successful innovation

  1. Hi Ben,

    I also mentioned that it was nice to be back in the Maker Lab after two weeks away. I really like how you discussed the financial side of product development. Many of the problems consumers face already have solutions, but often those solutions are priced too high. Therefore, the cost will be a key factor in any product development process. Do you think you will be pursuing this as a final project or will you find alternative problems to solve? As you go forward, definitely reach out to your classmates for feedback along the way. I thought the exercise in class was really useful and you can even reach out to others who are not in the class.

  2. Hey Ben. I really like your idea about the compacting trash can. I know I have encountered that same problem many times, and something that helps me save money as well as help out the environment would be awesome. I also do agree that it is important to factor in things like price points when thinking of a problem. There are many inventions out there that could help many people in their everyday lives if only they were more affordable. I agree with you that it is crucial to start by thinking of a problem and THEN a solution, as opposed to just thinking of a solution from the start.

Leave a Reply