Some Rules Of Search Engine Optimization

Why is Search Engine Optimization Important?

When it comes to the online world, there are many key concepts that make the difference between having a highly visible web page and one that people rarely visit. Achieving a high ranking on Google search results will prove to be worthwhile when it comes to website views; in fact Google accounts for 90% of all searches ran through a search engine. With this, 60% of website clicks comes from the first five hits on the first page, and only 3.7% comes from the next five, thus having a highly ranked page is vital to breaking into and keeping your place in a certain marketplace. Search engines decide webpage rankings based on an internal algorithm, and Google uses about thirty-five different aspects of a webpage to calculate what it should be ranked when related keywords are typed into the search engine. This means search engine optimization, or SEO for short (the process of creating and altering a web page to best suit these algorithms) is almost necessary if you want to maximize views to your site.

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On-page versus Off-page Optimization

Off-page

When Google runs its internal algorithm, it takes into account what is on your site, and compares it to similar sites. This initially is a strange concept to grasp; the fact that your web page rating can be influenced by factors that you have no control over. This is called off-page and it is related to your site’s domain authority. Put in simple terms, the amount of times your webpages are linked to by other trusted sites will increase your domain authority and improve your ranking. When you think about it, it makes sense: if you have a lot of good information, then other sites will definitely want to draw from your web page and give their audience a way to easily access your site. Hence, Google will reward you if other sites have links to your webpage as it shows you have relevant information pertaining to your field and therefore warrants a high ranking.

If you are struggling with this concept but want to improve your off-page ranking on your own, this can be a daunting task as it’s tough to know where to start. Using a full service digital marketing company could be a worthwhile investment for you as they can specifically target your off-page ranking and help you improve it. Eminent SEO has a very professional approach to search engine optimization and can substantially improve your ranking. With great knowledge of the internal algorithms, Eminent SEO is able to pinpoint certain aspects of a webpage and get the results you need.  

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On-page

When it comes to your site’s on-page SEO, this is pretty self-explanatory. This means the algorithm takes into account what is on your webpage in order to administer a web result ranking for it based on the keywords searched in relation to what your site is about. Even though it’s an easy concept to understand, it can still be difficult to build your website to suit these algorithms. So what does it factor in? Great question: there are many important aspects of your web page that will eventually be used to calculate your ranking. One of the most important ones that can drastically decrease your ranking is having broken links on your webpage. If Google finds a link that takes you to a site that has either moved or been taken down, your ranking will automatically go down. This can be solved easily with the right tools. Eminent SEO has a free link extractor tool which will scan your webpage for any broken links and bring them to your attention right away. It’s a simple tool to use and can save your skin when it comes to search engine optimization.

Hope this information helped anyone who was looking to understand a little more about how search engines decided what results were most suited to your search query!

 

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