Conference Presentations

(*denotes CTRL² Graduate Student Member author; ^#denotes student author)

• ^#Chen, J., ^#Gumusel, E., ^#Sutton, J., Zhou, K. Z., & S.-H. Oh. (Accepted). Regulating deceptive design: A comparative analysis of U.S. and EU laws on dark patterns. The Hawaii International Conference on System Sciences.

• Chung, U. C., Kim, W. J., Lee, S.Y., *Park, S. I., & *Chang, J. Y. (2025, July) Political AI: How Ideological Alignment Shapes Consumer Responses to AI-Generated Public Service Announcements. Korean Advertising Society (KAS) 2025 Global Colloquium, Taean, Korea.

• Kim, W. J., Chung, U. C., *Park, S. I., & Ham, C.D. (2025, July) Beyond the Algorithm: The Double-Edged Impact of Explainable AI. Korean Advertising Society (KAS) 2025 Global Colloquium, Taean, Korea.

• *Chang, J., *Park, S. I., & *Lee, Y. (2025, June). “Shh… Is Algorithm Listening?” How Folk Beliefs and Knowledge Shape Our Coping mechanisms against Targeted Ads. 75th Annual Conference of the International Communication Association (ICA), Denver, CO.

• *Lee, Y., *Heo, S. J., & *Park, S. I. (2025, March). When Virtual (vs. Human) Celebrity Voice Matters: Interplay between Celebrity Type and Endorsing Message – Construal Level Theory Application. American Academy of Advertising (AAA), Pittsburgh, PA.

• *Park, S. I., *Lee, Y., & *Heo, S. J. (2025, March). In Watermark We Trust? Exploring How Consumers Cope with AI Influencer Advertising: Multidimensional Persuasion Knowledge and Construal Level Approach. American Academy of Advertising (AAA), Pittsburgh, PA.

• *Heo, S. J., *Park, S. I., & *Lee, Y. (2025, March). Finessing Realism: Harmonizing Behavioral Realism and Message Framing in Virtual Influencer Advertising – Mind Perception Theory Application. American Academy of Advertising (AAA), Pittsburgh, PA.

• Oh, S.-H., & ^#Yang, X. (2024, June). Unmasking the COVID-19 infodemic: An in-depth examination of information dissemination and misinformation propagation on Twitter during the COVID-19 pandemic [Paper presentation]. International Communication Association (ICA) Conference, Gold Coast, Australia.

• *Kim, W. J., Ham, C. -D., *Lee, D., *Park, S. I., & *Heo, S. J. (2024, March). When Lonely Hearts Meet Talkative Artificial Intelligence (AI) Chatbot: Exploring the Role of AI Interactivity in Sociality Motivation in the Context of AI-Powered Advertising. American Academy of Advertising (AAA), Portland, OR.

• Ham, C. -D., & *Heo, S. J. (2024, March). Exploring Motivation to Follow Virtual Influencers (VIs): The Role of Emotional Attachment as a Mechanism for Generating Positive Effects in VI-Endorsed Advertising. American Academy of Advertising (AAA), Portland, OR.

• *Lee, D., Liu, A., Paltaratskaya, V., *Park, S. I., Shao, J., Subedi, P., & Nelson, M. R. (2022, November). Moving Together Into Web 3.0: Global Brand Use and Consumer Knowledge and Perceptions of Brand Non- Fungible Tokens and the Metaverse. Association for Consumer Research (ACR), Denver, CO

• ^#Kim, L., & Oh, S.-H. (2022, November). Predicting telephone anxiety: Use of digital communication technologies, language and cultural barriers, and phone avoidance [Poster presentation]. National Communication Association (NCA) Conference, New Orleans, LA, USA.

• *Kim, W. J., *Lee, D., & Ham, C.-D. (2022, November) Human vs. Artificial Intelligence: The Role of Algorithmic Awareness in Consumer Responses to AI Influencers, Moderated by Interactivity and Mediated by Anthropomorphism. Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC), Detroit, MI.

• Oh, S.-H., & *Lee, S.-Y. (2022, May). Exploring the underlying mechanism through which conspiracy belief discourages COVID-19 vaccination: Extending the health belief model[Paper presentation]. International Communication Association (ICA) Conference, Paris, France, hybrid.

• Maslowska, E., ^#Guo, Z., Oh, S.-H., & Smit, E, S. (2022, May). Public health agencies’ social media communication about COVID-19 [Paper presentation]. International Communication Association (ICA) Conference, Paris, France, hybrid.

• *Lee, S.-Y. & Seo, Y.J. (2021, November). When Good People Make Fake News Go Viral: The Role of Anger in Fake News Sharing on Social Media. Mass Communication Division of the 2021 NCA annual conference, Seattle, WA. 

• Oh, S.-H., ^#Hwang, H.-J., ^#Kim, SJ., & Lee, C.J. (2021, November). Communicating the pandemic: The presentation of COVID-19 in news media and social media[Paper presentation]. Midwest Association for Public Opinion Research (MAPOR) Conference, Chicago, IL, USA, hybrid.

• Oh, S.-H., *Lee, S.-Y., *Kim, W. J., *Chung, U. C., & Ham C.-D. (2021, August). The differential effects of news media and social media on health prevention for e-cigarettes: Focusing on the mediating role of the influence of presumed media influence [Paper presentation].Association for Education in Journalism and Mass Communication (AEJMC) Conference, virtual. 

• *Chung U. C., Ham, C. -D., *Lee S.Y., *Kim W. J., & Oh S.-H. (2021, August). Understanding ad-block wall and its effects on online publishers and advertising through psychological reactance. [Poster presentation]. Association for Education in Journalism and Mass Communication (AEJMC) Conference, virtual.

• *Chung, U. C., ^#Seok, A. Y., & Ham, C. -D. (2021, August). Seeker or Sentry? Consumers’ Coping Mechanism with Third-Party Cookie Driven Advertising: Multidimensional Persuasion Knowledge Perspective. Association for Education in Journalism and Mass Communication (AEJMC) 2021 Annual Conference, Virtual Conference.

• Ham, C.-D., ^*Chung, U.C., ^*Kim, W. J., *Lee. S.-Y., & Oh, S.-H. (2021, July). Generation gaps in green advertising [Paper presentation]. Korea Advertising Society Global Colloquium Conference, Gangneung, Korea.

• *Chung, U., Ham, C.-D., *Kim, W. J., *Lee. S.-Y, & Oh, S.-H. (2021, July) Ad block walls and psychological reactance [Paper presentation]. Korea Advertising Society Global Colloquium Conference, Gangneung, Korea.

• Ham, C. -D., *Chung, U.C., *Kim W. J., *Lee, S.-Y., & Oh, S.-H. (2021, April). Greener than others? Exploring Generational Differences in Green Perceptions and Purchase Intentions of the US Consumer: Consumer Socialization and Social Intelligence Perspectives [Paper presentation]. American Advertising Association (AAA) Conference, virtual.  

• *Kim, W. J., Ryoo, Y., *Chung, U. C., & Kim, M, J. (2021, March). How Moral Failure Leverages Online Ethical Behaviors. American Academy of Advertising (AAA), Virtual Conference.

• Nelson, M. R., Ham, C. -D., Haley, E., & *Chung, U. C. (2021, March). Political Advertising in the United States: Persuasion Knowledge and Support for Regulation in Social Media. American Academy of Advertising (AAA) 2021 Annual Conference, Virtual Conference.

• Yoo, W, Oh, S.-H., & Kim, T. (2020, July). Counteracting the risks of social media misinformation during the outbreak of coronavirus disease 2019 in South Korea. Paper presented at the annual conference of the Korean Society for Journalism & Communication Studies, Daegu, South Korea.

• *Kim, W. J., & *Chung, U.C. (2020, March). The Role of Hypocrisy Induction and Self-Construal Theory in Public Service Advertising for Stopping Illegal Downloading. American Academy of Advertising (AAA). Virtual Conference. 

• Oh, S.-H., & Lee, CJ. (2019, November). Trust matters: How does social media exposure lead to public support for HPV vaccination-related policy? Paper presented at the annual conference of the Midwest Association for Public Opinion Research, Chicago, USA.

• *Chung, U. C., Lee, Y. A., & Ham, C. -D. (2019, August). Generation Gap in Digital Privacy: Exploring Motivations for Digital Privacy Protection Behaviors. Association for Education in Journalism and Mass Communication (AEJMC) 2019 Annual Conference, Toronto, Canada.

• Oh, S.-H, & *Lee, S-Y. (2019, August). The effects of social media use on preventive behaviors during infectious disease outbreaks: The mediating role of self-relevant emotions and public risk perception. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, Toronto, Canada.