WHO WE ARE…
CTRL2 or Control Squared Lab is a research group dedicated to improving and enhancing individuals’ control over technology-driven communication and persuasion. Our mission revolves around investigating how people navigate, respond to, and cope with various forms of technology-driven communication and persuasion. We delve into people’s psychological and behavioral responses, probing the underlying mechanisms inherent in information processing.
Our research portfolio encompasses a broad spectrum of subjects, reflecting our commitment to exploring and understanding the multifaceted dimensions of contemporary tech-driven communication landscapes. These research endeavors span a variety of critical areas, with emphasis on:
- Artificial Intelligence(AI) – Powered Persuasion
- Online behavioral Tracking Technology and Algorithmic Advertising
- Social Media Communication in Health and Risk Contexts
- Misinformation and Disinformation in Media Literacy
Through these research strands, we aim to provide comprehensive insights into the evolving digital landscape, facilitating individuals’ control over rapidly evolving technology-driven communication and persuasion. Our efforts are guided by a commitment to advancing knowledge and fostering people’s advertising and media literacy in the era of technology-driven communication.