If you’ve ever had to design a poster for class, you’re probably familiar with Canva. This online and app-based graphic design tool, with free and subscription-based versions, features a large selection of templates and stock graphics that make it pretty easy to create decent-looking infographics. While it is far from perfect, the ease of use makes Canva worth trying out if you want to add a bit of color and fun to your data presentation.
Starting with a blank document can be intimidating, especially for someone without any graphic design experience. Luckily, Canva has a bunch of templates to help you get started.
I recommend picking a template based on the color scheme and general aesthetic. It’s unlikely you’ll find a template that looks exactly how you want, so you can think of a template as a selection of colors, fonts, and graphics to use in your design, rather than something to just copy and paste things into. For example, see the image below – I recently used the template on the left to create the infographic on the right.
General Design Principles
Before you get started on your infographic, it’s important to remember some general design guidelines:
- Contrast. High levels of contrast between your background and foreground help keep everything legible.
- Simplicity. Too many different colors and fonts can be an eyesore. Stick to no more than two fonts at a time.
- Space. Leave whitespace to keep things from looking cluttered.
- Alignment and balance. People generally enjoy looking at things that are lined up neatly and don’t have too much visual weight on one side or another.
Adding Graphs and Graphics
Now that you have a template in hand and graphic design principles in mind, you can start actually creating your infographic. Under “Elements,” Canva includes several types of basic charts. Once you’ve added a chart to your graphic, you can edit the data associated with the chart directly in the provided spreadsheet, by uploading a csv file, or by linking to a google spreadsheet.
The settings tab allows you to decide whether you want the chart to include a legend or labels. The options bar at the top allows for further customization of colors and bar or dot appearance. Finally, adding a few simple graphics from Canva’s library such as shapes and icons can make your infographic more interesting.
Limitations and Frustrations
The main downsides to Canva are the number of features locked behind a paywall and the inability to see only the free options. Elements cannot be filtered by price and it seems that more and more graphics are being claimed by Canva Pro, so searching for graphics can be frustrating. Templates can be filtered, but it will still bring up results where the template itself is free, but there are paid elements within the template. So, you might choose a template based on a graphic that you really like, only to find out that you need a Canva Pro subscription to include that graphic.
The charts in Canva also have limitations. Pie charts do not allow for the selection of colors for each individual slice; you have to pick one color, and Canva will generate the rest. However, if you want to have more control over your charts, or wish to include more complicated data representations, you can upload charts to Canva, which even supports transparency.
As mentioned above, Canva has its downsides. However, Canva’s templates, graphics, and charts still make it a super useful tool for creating infographics that are visually appealing. Try it out the next time you need to present some data!