Now that we’ve imported our CSV into a web map, we can begin to play around with how the data is represented. You should be brought to the “Change Style” screen after importing your data, which presents you with a drop-down menu and three drawing styles to choose from:
Hover over each drawing style for more information, and click each one to see how they visualize your data. Don’t worry if you mess up — you can always return to this screen later. We’re going to use “Types (Unique symbols)” for this exercise because it gives us more options to fiddle with, but feel free to dive into the options for each of the other two drawing styles if you like how they represent your data. Click “select” under “Types (Unique symbols)” to apply the style, then select a few different attributes in the “Choose an attribute to show” dropdown menu to see how they each visualize your data. I’m choosing “Country” as my attribute to show simply because it gives us an even distribution of colors, but for your research data you will want to select this attribute carefully. Next, click “Options” on our drawing style and you can play with the color, shape, name, transparency, and visible range for all of your symbols. Click the three-color bar (pictured below) to change visual settings for all of your symbols at once. When you’re happy with the way your symbols look, click OK and then DONE.
Now is also good time to select your basemap, so click “Basemap” on the toolbar and select one of the options provided — I’m using “Light Gray Canvas” in my examples here.
Now that our data is visualized the way we want, we can do a lot of interesting things depending on what we want to communicate. As an example, let’s pretend that our IP addresses represent online access points for a survey we conducted on incarceration spending in the United States. We can add some visual insight to our data by inserting a layer from the web using “Add → Search for layers” and overlaying a relevant layer. I searched for “inmate spending” and found a tile layer created by someone at the Esri team that shows the ratio of education spending to incarceration spending per state in the US:
You might notice in the screenshot above that there are a lot of similar search results; I’m picking the “EducationVersusIncarceration” tile layer (circled) because it loads faster than the feature layer. If you want to learn why this happens, check out Esri’s documentation on hosted feature layers.
We can add this layer to our map by clicking “Add” then “Done Adding Layers,” and voilà, our data is enriched! There are many public layers created by Esri and the ArcGIS Online community that you can search through, and even more GIS data hosted elsewhere on the web. You can use the Scholarly Commons geospatial data page if you want to search for public geographic information to supplement your research.
Now that we’re done visualizing our data, it’s time to export it for presentation. There are a few different ways that we can do this: by sharing/embedding a link, printing to a pdf/image file, or creating a presentation. If we want to create a public link so people can access our map online, click “Share” in the toolbar to generate a link (note: you have to check the “Everyone (public)” box for this link to work). If we want to download our map as a pdf or image, click “Print” and then select whether or not we want to include a legend, and we’ll be brought to a printer-friendly page showing the current extent of our map. Creating an ArcGIS Online Presentation is a third option that allows you to create something akin to a PowerPoint, but I won’t get into the details here. Go to Esri’s Creating Presentations help page for more information.
Click to enlarge the GIFs below and see how to export your map as a link and as an image/pdf:
While there are a lot more tools that we can play with using our free ArcGIS Online accounts – clustering, pop-ups, bookmarks, labels, drawing styles, distance measuring – and even more tools with an organizational account – 25 different built-in analyses, directions, Living Atlas Layers – this is all that we have time for right now. Keep an eye out for future Commons Knowledge blog posts on GIS, and visit our GIS page for even more resources!