Entrepreneurship: From Starup To Growth

• Coursera:
  • Entrepreneurship & Corporate Renewal
  • Entrepreneurship II: Practices and Approaches
• Illinois Catalog BADM 590: Strategic Innovation I and II
• Offered in Spring in Term (Aug-Oct)

This course is part of the Entrepreneurship & Strategic Innovation Specialization.

Course Description

This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence and existence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena. Finally, the course modules will focus on how business concepts underlie compelling entrepreneurial missions that provide guidance to the evolution of a venture’s business model and future strategic planning.

Instructor

Topics of this course

• Module 1: Finding Your Innovation Sweet Spot: Crafting a Great Value Proposition
• Module 2: There Is More to a Product Than Just Function: Assessing Industry Trends
• Module 3: Developing Winning Products: Sometimes Less Is More
• Module 4: Executing Innovative Business Models: The Whole Is Bigger Than the Sum of Its Parts

Modules 5 – 8 not listed

Course Materials

The course will follow a seminar format that emphasizes peer learning.  There is NO required textbook for the course. We will attempt to gain an understanding of the material by using the following:

• Cases published by the Harvard Business School (HBS) to be bought using the following course pack link: http://cb.hbsp.harvard.edu/cbmp/access/62769858
• Five readings from the Harvard Business Review: These are available to download from the University of Illinois library. You’re responsible for downloading these articles. The five articles are:

1. 1. Christensen, Clayton, 1997. Patterns in the Evolution of Product Competition. European Management Journal, Vol 15, No. 2, pp. 117-127. (Will help in the preparation for the Eli Lilly case). 
   2. Porter, Michael E. 2008. The Five Forces that Shape Competitive Strategy. Harvard Business Review, Jan 2008, Vol. 86 Issue 1, pp. 78-93. (Will help in the preparation for the Evolution of the Circus Industry case). 
   3. Johnson, Mark, Christensen, Clayton, and Kagermann, Henning. 2008. Reinventing your Business Model. Dec 2008. Vol 86 Issue 12, pp. 50-59. (Will help in the preparation for the DropBox case). 
   4. Christensen, Clayton, and Overdorf, Michael. 2000. Meeting the Challenge of Disruptive Change. Mar/Apr 2000. Vol 78 Issue 2, pp. 66-76. (Will help in the preparation of both Netflix and HP cases)
   5. Rao, Jay, and Joseph Weintraub. 2013. How Innovative is your Company’s Culture? MIT Sloan Management Review, Spring 2013. (Will help in the preparation for the IDEO case). 

Live Session Schedule (Tentative)

March 29th, 2017 – May 23rd, 2017

Course Elements

IN COURSERA

• Lecture Videos.
• In-Video Questions.
• Practice Quizzes.
• Module Quizzes.
• Peer-Graded Writing Assignment.

IN COMPASS 2G

• Forum Discussion.
• Module Assignments.
• Live Sessions: with the instructors occur every week.
• Group Assignment.