Digital Marketing Channels

• Coursera: 
  • Digital Marketing Channels: The Landscape
  • Digital Marketing Channels: Planning
• Illinois Catalog BADM 590: Digital Marketing Channels
• Offered in Fall Term (Aug-Oct)

This course is part of the Digital Marketing Specialization.

Course Description

In a digital world, each medium can serve multiple purposes of communication by delivering multimedia messages via different channels. The impacts of digital technologies give business a broad scope of marketing practices and the industry.

This course aims to give the participants ample understanding of the critical role of digital media as the delivery channels of marketing communication and the impacts of digital revolution in marketing and the rise of marketing technology industry, through interaction with the instructor, the content, and other students in the course.

Instructor

Instructor’s Profile

Coursera Profile

Course Goals and Objectives

• Become familiar with marketing communication processes, media trends, and different digital marketing channels.
• Gain a deeper understanding of the impacts of digital media and information technologies on human communication in general and marketing in specific.
• Understand the core features of today’s communication technologies and how these features impacted marketing practices and industry.
• Plan, develop, and optimize digital marketing communication campaigns and evaluate their return on investment.

Topics of this course

• Module 1: Principles and Concepts
• Module 2: The Changing Landscape
• Module 3: Three Core Strategies
• Module 4: Growing Trends and New Frontiers

Course Materials

Readings are assigned in each module. You can find a finalized list of readings for each module under the “Required Reading” heading in each module readings. Students should complete readings before attending the live sessions for each week.

• Module 5-8: Stokes, R. & Minds of Quirk. (2013). The essential guide to digital marketing. Quirk eMarketing (Pty) Ltd. ISBN: 978-0-620-56515-8

Live Session Schedule (Tentative)

August 16th, 2017 – October 10th, 2017

Course Elements

IN COURSERA

• Lesson Slides
• Expert Interviews
• List of Readings (optional)
• Module Quizzes
• Peer Assignments
• Forum Discussions

IN COMPASS 2G

• Individual Assignments
• Group project Milestones
• Final Group Project Proposal
• Required Readings (approx. 2-4 per week)
• Live Sessions
• Office Hours

<Bio Video to be updated>