Tag Archives: Search engine optimization

Importance of website design for business

Tips on Effective Website Design for Your Business Creating effective website design can be a grey area for many businesses in our highly digital world. However, deciding to begin the process of web design is no easy task as it requires patience, mindful planning, and careful decisions along the way. Any smart business owner or read more »

PR and Handling Negative Social Media

Handling a brand’s image is highly important, from managing an account’s follower base, running special promotions, and creating organic content for positive attention. What shares equal weight to its image for a business is also brand perception, or how consumers are viewing the actual brand itself. Much of our interaction with brands today happen from read more »

Influencer Marketing, Black Hat, and Buying Followers

Since the rise of Instagram in the past five years, social media influencer marketing has been a hot topic for businesses in every industry to conquer. Popular Instagram influencers like Jeffrey Star, Jen Selter, and Logan Paul regularly work with a variety of brands to boost their digital marketing effectiveness. Once a certain user is read more »

Writing for Health and Medical Websites: Tips and Guidance

Writing can be a tricky process, especially if a person is used to creating content in a specific style for most of the time. While some are adept are writing press releases, journal posts, or sales pitches, others are stronger at writing scientific articles, product reviews, or medical posts. However, if happen to fall in read more »

The difference between creative writing and marketing writing

It can be hard writing persuasively to sell a product as opposed to writing freely for a blog online. Many writers hired by businesses find that they aren’t stimulated by their assignments and can experience writer’s block as a result. It’s difficult writing about products or services without adding your own personality and voice. However, read more »

Inbound Marketing versus Outbound Marketing

Whether it’s through online flyers, Youtube commercials, or videos on social media, it’s apparent that businesses are relying on online marketing more than ever to promote their products. Most marketers use the terms “inbound” and “outbound” to describe the difference between their internet marketing and more traditional marketing. While it sounds like some vague category read more »

Quick and easy SEO tips for the beginner

With thousands of webpages, videos, and pictures, the internet can seem like a daunting arena for a business owner to wrap their mind around. In our day and age, the vast majority of the marketplace is now occurring online, and with that comes with the importance of promoting a business through the use of keywords read more »