New classes. More hands-on experiences.

The Big Interview
This session will help you prepare for a press conference. You’ll learn how to research for an interview, what types of questions are good and bad, the importance of being a good listener, and how to get new, fresh information out of your interview.

The Big Interview – Gets Real
Based on your track, you’ll interview an Illini coach or local celebrity.

The Celebrity Brand
The British Royal Family is one of the most visible, enduring and popular “human brands” in the world – but how is it managed? You will discuss the touchpoints of this brand, how it engages consumers, and how it resembles, and differs from, other celebrity brands.

The Coming Age of Mixed Reality
This session will introduce campers to a new world of mixed reality, in which the real and virtual spaces and objects co-exist. Students will learn about the virtual reality, augmented reality, and mixed reality technologies, and how they will change the media industries.

Create Your Own Ad
What makes consumers loyal to sports and entertainment brands? How do you find the strategy that will best persuade them? You’ll then create the next generation of famous ads in their categories during this interactive class.

Documentary Film Production
Learn the life cycle of the documentary process, from funding to productions to distribution. You’ll find out about everything that goes into long-form storytelling and get practical tips about turning your idea into reality.

Drones 101
Unmanned Aerial Vehicles – drones — offer a whole range of new opportunities to take media into the vertical dimension. We’ll talk about drones as media platforms and as sports and entertainment themselves. You’ll learn about different kinds of drones, drone laws, and what goes into flying a drone. Then you’ll follow your instructor into the blue skies and become part of the action of a drone video.

Fighting Illini Productions (FIP)
The video unit of Illini athletics, will be on hand to share how to get hands on sports video production experience. They’ll explain the skills you want to learn in college and jobs you can get following this career path.

GoPro 101
You will learn the basics of videography and how GoPro cameras are changing the way we capture movement and action. We will discuss GoPro as an established brand that partners with surfers, skateboarders, snowboarders, and even base jumpers in wingsuits and what that means for fan engagement, advertising, and consumer culture.

How to Watch a Movie
Wait. What just happened? Talking’s definitely allowed in this interactive session where you’ll deconstruct a classic movie, developing a keen eye for spotting everything from geopolitics to product placement. You’ll learn how cinema and media shapes impressions of social issues from an expert in James Bond movies.

KEYNOTE: The Big Picture
How is covering sports different than covering entertainment? Or politics? Or business? Is it all about the game? The event? The press conference? The great seats? The free food? You might be surprised. Come join us, and you’ll get a glimpse into the world that awaits you — and how to prepare for it.

Making Entertaining Animation
In this lab session, campers will learn the basics of 2-dimensional character animation using digital software. Working with pre-drawn characters and layered backgrounds in Adobe After Effects, you’ll learn how animators bring otherwise still drawings to life. The session will teach you not only how animators make their drawings move with the computer’s help, but also how they make their characters seem lifelike, using longstanding animation techniques like posing, anticipation, and secondary action. You’ll have plenty of time to experiment and make your character your own!

Media Careers
Match your interests to different professional path through the College of Media. You’ll have access to one-on-one counseling to match your passions to job opportunities.

Mobile Journalism
News is now and in your hands. Learn the latest techniques for brings stories to life while on-the-go with your smartphone.

Movie Reviews
If you like film, then you more than likely have opinions about what you see. And while the explosion of the internet makes it easy for anyone to set up a movie review website, this hardly qualifies them as a professional film critic. You’ll then take a crack at writing your own review.

On Air and On Deadline
Think TV broadcasting is for you? Practice reading copy from teleprompters and learning how to sit behind the anchor desk and read to the camera. Walk away with a professional on-air clip.

Get smart about the fasting growing trend in media. More than 57 million people are hooked on podcasts, with listenership up 75% in five years. What makes a good podcast and how can you start one of your own?

Unleash your creativity and visual artistry through photography. Composition, capturing awesome moments, and learning the secrets of great photography will be revealed. Discover how to take meaningful photos.  You’ll get your afternoon photography assignment now. Choose between working with a camera or your smart phone. Brian Johnson

Photography Lab
Cover an event photographically. Shoot Overall, Medium and Closeup pictures that show Action, Interaction and Reaction. Tell a story. Remember that it’s not the camera you are holding but your vision and understanding of the event that will make great pictures. Answer the question: Why am I taking these pictures and why will my audience be interested in seeing them? Brian Johnson

­­­­­­­­­­­­­­­­­The Pitch
This session will help you better understand how to package and pitch your ideas, whatever they might be. We’ll cover presentation basics, audiences, bringing ideas to life, getting support and answering questions. Steve Hall

Sports Play-By-Play
Sportswriter and Illini play-by-play announcer Brian Barnhart will share some behind-the-scenes experiences and day-to-day duties involved in being the “Voice of the Illini”. He’ll show examples of score sheets and prep methods and play a few audio excerpts before opening it up for a Q&A.

Sports Media: What’s Now and Next?
This overview shows you how advertising, journalism, media studies and social media fit together in sports and entertainment media. We’ll inspire you with some examples of those who do it best and how. CL Cole

Storytelling with Data
Many stories are now told with data, especially through its visualization. This session will show examples of story-telling with data and include a discussion of the ideas on how to do that well. If time permits, we will do a simple, fast example of how to use data visualization to begin the telling of a story. Brant Houston


Scavenger hunt
This way to the Quad! Work in teams with smartphones to explore the Illinois campus and its myths and mysteries.

The Skinny
Ask current students anything you want to know about attending Illinois. Find out how   they selected their major, why they chose Illinois, and what to consider during the application process.

Nights Out
Spend evenings at the Illini Union and our Sports Complex. (Supervised by RAs.)

Awards Ceremony & Parent Lunch
You’ll earn special awards for outstanding performance in several categories.