Anheuser-Busch lab taps into campus talent

The world’s largest brewer will be opening its first permanent residence on a university campus at the University Research Park.

Anheuser-Busch InBev will open its “Bud Lab,” a data analytics center, sometime this month.

Director Rafael Pinterich will oversee the lab, selecting and implementing real-world experimental problems and also working closely with students. Bud Lab researchers will focus on developing data research and innovation to find creative solutions to programs ranging from assortment optimization, social media and market trends to large scale data initiatives, according to a press release.
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