Ph.D. Candidate in Business Administration

Education

Department of Business Administration
Ph.D. Candidate, Marketing, University of Illinois at Urbana-Champaign, 2009-present
M.S., Advertising, University of Illinois at Urbana-Champaign, 2009
B.A., Advertising & Public Relations, Chung-Ang University, 2003
B.A., Mass Communication: Double, Chung-Ang University, 2003
Current Vitae

Biography

Kiju Jung is a doctoral candidate in the Department of Business Administration, University of Illinois at Urbana-Champaign. His broad interest in sustainability, consumer behavior and consumer well-being has three specific streams. The first research stream focuses on understanding how to better embed sustainability into human consumption practices, using theoretical approaches ranging from social information processing, risk perception, construal level theory and attitude/behavior changes. The second research stream aims to explore consumer behaviors and remedy consumer ill-being in emerging marketplaces using psychological and sociological lenses, focusing on ecological factors such as poverty, literacy and social networks with psychological factors such as thinking styles, fate/agency beliefs, and cultural orientations. The third research stream focuses on the effects of power and gender in human interactions and in human-nonhuman interactions in the context of consumption, survival, risk perception, and prosocial behavior. He will join University of Sydeny as a lecturer (equivalent to an assistant professor) in August 2014.

Select Projects under Review or in Progress

• Female-Named Hurricanes Are Deadlier than Male-Named Hurricanes
• Three Pathways to Income Gain in Low-Income Communities in India: The Role of Education, Cultural Values and Lay Beliefs
• Effects of Gender and Power on Choices for Selves and Others: Gender-Matching Perspective
• Buying Environmentally Friendly Products vs. Not Buying Environmentally Unfriendly Products: Action-Inaction Construal, Fluency and Outcome Expectancy
• Effects of Genders of Hurricane and Victims on Helping
• Too Big to Like: Effects of Size of Logos and Fonts on Perceived Sincerity of Firms’ Good Deeds
• Global Warming vs. Climate Change: Disbelief, Political Ideology and Sustainable Consumption
• Effects of Colored vs. Uncolored Mental Representation on Emotion and Risk Perception