Hyewon Cho

Ph.D. Candidate Business Administration

Hyewon Cho - pic

Department of Business Administration
Ph.D. Candidate, Marketing, University of Illinois at Urbana-Champaign
M.A., General Psychology, New York University, 2012
B.A., Psychology, Sogang University, 2010

Research Interests

My research interest concerns culture, emotion and compensatory consumption. With Professor Shavitt, I demonstrate whether helping provides an emotional boost depends on cultural orientation. I also have a project that investigates how consumers’ interpersonal relationships influence relationships with brands.

Email: hcho52@illinois.edu

Mailing Address:
350 Wohlers Hall
1206 South Sixth Street
Champaign, IL
Mail code: 706