Ph.D. Candidate Business Administration
Department of Business Administration
Ph.D. Candidate, Marketing, University of Illinois at Urbana-Champaign
M.A., General Psychology, New York University, 2012
B.A., Psychology, Sogang University, 2010
Research Interests
My research interest concerns culture, emotion and compensatory consumption. With Professor Shavitt, I demonstrate whether helping provides an emotional boost depends on cultural orientation. I also have a project that investigates how consumers’ interpersonal relationships influence relationships with brands.
Email: hcho52@illinois.edu |
Mailing Address: 350 Wohlers Hall 1206 South Sixth Street Champaign, IL Mail code: 706 |