I. Introduction
We hear the debate all the time. Some sports writer will call for college athletes to be paid.[1] Another will rebut that they are given hundreds of thousands of dollars in college tuition, books and housing.[2] This debate is surely to drag out as long as there are intercollegiate sports, no matter what the rule on the NCAA’s books is either way. As it stands, the NCAA and its member schools profits by selling the publicity rights of its athletes to video gaming companies, as well as market their likenesses themselves even long after the player has graduated or moved on from intercollegiate sports. This article focuses on the recent athlete initiated cases regarding this problem, as well as a potential solution.
II. The Issue of the Use of Player Likenesses and Publicity is Finally Being Brought to … Read the rest