This years drought in Brazil, is not the only reason for less coffee and higher prices.  The cost of farmers to produce coffee is going up.  It is suggested to get rid of “needless networks of middlemen who stand between growers and consumers” in the article below.

Thrive is something that works to create transparency.  It sells crops for farmers. It is supposed to yield higher returns. However,  a direct sales approach might be better.

For more information about the ideas involved see:  http://www.wired.com/2014/07/the-next-big-thing-you-missed-saving-the-worlds-coffee-supply-by-acting-like-a-tech-company/