Content Strategy: Links and Next Steps

Whether or not you heard yesterday’s presentation by Lindsey Gates-Markel of Pixo on content strategy, you may be interested in learning more about it and how you can get involved in doing it:

  • Read. Two authors whose names come up A LOT when people talk about content strategy: Seth Godin and Kristina Halvorson.
  • Network. A local organization for meeting local people involved in content strategy: UX-Champaign Urbana, which has regular get-togethers and a content strategy subgroup/book club.
  • Create content.  Any U of I student can create a U of I branded website using  Make one for your RSO (or make an RSO for whatever you’re doing anyway and then make the p.i.e. site) and use the site to develop and showcase your skills in advancing your organization’s message and meeting the needs of your members.
  • Offer some strategy.  THIS website needs help!  Think about what works on this site and what doesn’t and how it could better meet your needs.  What story does this site tell?  What story should it tell?  Email me (Kirstin Wilcox) at with your thoughts or call 333-4346 to set up an appointment.  Or, if you think this website is just dandy, find another in which you have some stake and consider the same issues.


As You Plan Your Week Ahead…

Lindsey_blogMon., 10/26, 4 – 5pm in EB 149: Careers in Content Strategy with Lindsey Gates-Markel of Pixo (a custom software company in Urbana.

The Department of EnglishWed., 10/29. 5 – 6pm in EB 160: Enhancing Your Public Speaking, with Prof. Dale Bauer, Prof. Janice Harrington, Prof. Andrew Gaedtke, and members of the ESC.

And of course, in between, don’t forget…the English Student Council Annual Halloween Party!  This can’t-miss event takes place on Tues., 10/27, 6 – 7:30pm in the English Building Atrium (aka, the Mary Kay Peer Lounge).  Will the English Bldg. ghost show up this year?  Perhaps…if enough people come in costume.



Content Strategy! (Or, as we used to call it…writing. For money.)

Lindsey_blogEnglish and Creative Writing majors are good at content strategy, a growing field.  It’s hard to apply for jobs doing it if you don’t know what it is, though.  Lindsey Markel-Gates, a content strategist with Pixo, a custom software company in Urbana, will explain what she does (and how you can do it, too), on MONDAY, Oct. 26, at 4pm in EB 149.

Here’s an interview she did with the News-Gazette a few years ago (and before she started working for Pixo):

Here’s her current bio on the Pixo website: