Review: Don’t Make Me Think Revisited

Don’t Make Me Think Revisited by Steve Krug  is yet another updated classic available at Scholarly Commons and online as an e-book. Steve Krug of Advanced Common Sense talks about usability, which he defines as when “A person of average (or even below average) ability and experience can figure out how to use the thing to accomplish something without it being more trouble than it’s worth” (Krug 2014). Clearly inspired by The Design of Everyday Thingsthis short book is funny, full of examples, and easy to read. Throughout this book, Krug hopes to convince you that usability is an important aspect of web design and that doing usability testing can help you create better websites and apps.

Despite the title, this book made me re-think about websites, both with practical advice such as:

His “Facts of Life”:

  1. “We don’t read pages. We scan them.
  2. We don’t make optimal choices. We satisfice.
  3. We don’t figure out how things work. We muddle through.

(Krug 2014)

As well as his Three Laws of Usability:

  1. “Don’t make me think!”
  2. “It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.”
  3. “Get rid of half the words on each page, then get rid of half of what’s left.”

(Krug 2014)

And after insisting that what will work for a website really depends on the context throughout the book,  he did provide a few usability definitive answers such as:

“Don’t use small, low-contrast type.”

“Preserve the distinction between visited and unvisited text links.” (Krug, 2014)

What’s more, in this book about website development, he emphasizes empathy and being a decent human being. He describes people who create poorly designed webpages with: “There’s almost always a plausible rationale – and a good, if misguided, intention -behind every usability flaw” (Krug, 2014) He also says that web developers should work harder to make websites more accessible and that  “ …the one argument for accessibility that doesn’t get made often enough is how extraordinarily better it makes some people’s lives…How many opportunities do we have to dramatically improve people’s lives just by doing our job a little better? And for those of you who don’t find this argument compelling, be aware that even if you haven’t already encountered it, there will be a legislative stick coming sooner or later. Count on it” (Krug, 2014).

Convinced you need to start doing usability studies? Scholarly Commons can help! Check out more information about conducting usability studies at our Usability Studies page, and feel free to email us to learn more about getting started.

This is definitely a quick introductory read on the topic of usability but throughout Krug recommends a lot of further reading available online through the library! Don’t forget to take a look at some of these other titles:

Letting Go of the Words: Writing Web Content that Works  by Ginny Redish.

Forms that Work: Designing Web Forms for Usability by Caroline Jarrett.

“Attention Web Designers: You Have 50 Milliseconds to Make a Good First Impression!” by Gitte Lindgaard, Gary Fernandes, Cathy Dudek, and J. Brown.

Rocket Surgery Made Easy by Steve Krug.

Guidelines for Accessible and Usable Web Sites: Observing Users Who Work With Screen Readers  by Mary Frances Theofanos and Janice (Ginny) Redish.

A Web for Everyone: Designing Accessible User Experiences by Sarah Horton and Whitney Queensbery.

Web Accessibility: Web Standards and Regulatory Compliance by Jim Thatcher et. al.

It’s Our Research: Getting Stakeholder Buy-In for User Experience Research Projects by Tomer Sharon.

The User Experience Team of One: A Research and Design Survival Guide by Leah Buley.

Influence: The Psychology of Persuasion by Robert Cialdini.

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