Are you a researcher or survey practitioner trying to design a survey for a project that incorporates multiple countries, regions, cultures, and maybe even languages and not totally sure how to get started? Were you wondering what the best practices were for such surveys, and how these practices fall within the survey life-cycle? Well, wonder no longer. Hot off the digital presses, so hot that some aspects are still in beta, Cross-Cultural Survey Guidelines is online as a book and website with many of the chapters available as PDF files. 3MC stands for multicultural, multinational, and multiregional contexts (with a secret bonus fourth MC for multilingual contexts). This site has hundreds of pages of content and pretty much everything you ever wanted to know about creating surveys for 3MC projects.
This book is the result of the Comparative Survey Design and Implementation Guidelines Initiative, featuring contributions from “70 survey research professionals from 35 organizations worldwide” and published at the Survey Research Center at the Institute for Social Research at the University of Michigan (“Contributors”, 2016 ). Fans of previous editions will especially enjoy the new and rewritten chapters: “Study Design and Organizational Structure,” “Study Management,” “Translation: Overview,” “Adaptation,” “Data Collection: General Considerations, Face-to-Face Surveys, and Self-Administered Surveys,” “Paradata and Other Auxiliary Data,” “Statistical Analysis,” and “Ethical Considerations” (“FAQ”, 2016). Terms, including common words that have different meanings in the survey research world, are defined throughout in (slightly annoying) pop-up captions, as well as on the “Global Glossary” pages. Sources, mostly journal articles, are cited in pop-up captions in the chapter and can also be found on the “Global References” page. On the bright side, the citations are right there in the text and you can look them up on our library journal article locator, but for all the citation manager users out there, there aren’t DOIs (or, at least in the pages I looked at). The “Global References” page does include links to some of the sources. In the PDF version, the definitions and other linked text just are blue underlined words that go nowhere. Minor complaints aside, overall it is a straightforward and navigable, free online resource for those interested in creating 3MC surveys.
And of course, for more help with all things survey, Survey Research Laboratory holds office hours, by appointment and walk-in, at Scholarly Commons on Thursdays from 2-5.